Posts Tagged ‘facebook’

• Technology in Market Research: Social Media

  • August 7th, 2012
  • Posted in Baltimore Market Research, Internet Statistics, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Social Media Statistics, Tips and Resources for Researchers, Uncategorized, Useful Information
  • Tags: Tags: Advertising, consumer trends, facebook, linkedin, market research industry, market researchers, Observation Baltimore, Social Media, social media for businesses, Social Media Marketing, twitter
    

  As the world around us evolves, so too must the market research industry. With more and more people flocking to social media websites, like Facebook, Twitter, Google+, LinkedIn, and Pinterest, the way in which individuals gain information about and interact… Read More

• Advertising’s Empire: Super Bowl

  • February 1st, 2012
  • Posted in Advertising News, Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Social Media Statistics, Uncategorized
  • Tags: Tags: 2011 Super Bowl Consumer Survey Results: Shopping, 30-second advertising spot, 5 Super Bowl Side Effects, ads, advertisers, Advertising, advertising investment, Advertising’s Empire, Advertising’s Empire: Super Bowl, Anheuser-Busch, Averages 111 Million Viewers, biggest day of the year for advertising, Brad Adgate, Bud Bowl, Budweiser sales, commercial breaks, Commercial Viewing, Commercial Viewing Index, commercials, experienced recruiting, facebook, Fox Network, he king of beers, Horizon Media, Impulse Survey, increased exposure, instant feedback, market research industry, market research specialists, most viewed television programs of all time, Observation Baltimore, RAMA, Rates Quadrupled, recession, researchers, Retail Advertising and Marketing Association, S&P 500, sales soared, smartphone or tablet, Social Media, social media conversation, Spending, spot-to-program retention index, Super Bowl, Super Bowl Ad Spend Totaled $1.84B over 20 Years, Super Bowl ad spending, Super Bowl advertisers, Super Bowl advertisers seek buzz on social media, Super Bowl advertising, Super Bowl Advertising Statistics: An Overview, Super Bowl XLV Breaks Viewing Record, television advertisement empire, television advertising juggernaut, The Super Bowl, Top 100 Rated TV Shows Of All Time, twitter, U.S. viewers, value on a Super Bowl ad, watch it on demand, We understand market research, youtube
    

  The Super Bowl is a monumental event that draws over 150 million U.S. viewers each year. This one event continues as THE television advertising juggernaut. Of the top 30 most viewed television programs of all time, the Super Bowl accounts… Read More

• SOPA:Killing Free Speech? Or, a Misunderstood Bill?

  • January 24th, 2012
  • Posted in About SOPA, Uncategorized
  • Tags: Tags: a Misunderstood Bill?, a newspaper, as well as courteous and proactive hospitality and client services, bill introduced by U.S. Representative Lamar S. Smith, bolstering the enforcement of current copyright laws, booted up a computer, CBSNews.com, consistently rated “One of the World’s Best, contact the market research specialists at Observation Baltimore, could bring about an unprecedented censorship of the Web, expand the scope of law enforcement to better fight the online trafficking of copyrighted materials, facebook, Google+, heard of SOPA, How do you feel about SOPA?, imposing a maximum penalty of five years in prison., Is SOPA Dead?, jobs, Last Friday, legislation to combat online piracy, linkedin, Observation Baltimore has been serving the market research industry for two decades, One of the World’s Best, opponents of SOPA, outpouring of opposition, PCWorld, Proponents of SOPA, R-TX, recruiting is the foundation of our mission, reports that estimating economic losses from piracy are "extremely difficult., Senate and House leaders, Smith pulls the bill, SOPA is dead, SOPA protects intellectual property and corresponding industries, SOPA threatens free speech and innovation, SOPA:Killing Free Speech? Or, Stop Online Piracy Act, the authors at Freakonomics.com and The U.S. Government Accountability Office, The Bill was designed, The full text of the bill can be found online at The Library of Congress, the Internet juggernaut Google that attracted more than 7 million participants, The law would expand existing criminal laws to include unauthorized streaming of copyright material, the online encyclopedia Wikipedia, the U.S. economy up to $250 billion a year, The ‘Stop Online Piracy Act, the “safe harbor” protections from liability presently afforded to Internet sites by the Digital Millennium Copyright Act, twitter, what is SOPA, what is the future of SOPA?, Wikipedia.com, ’ better known around the United Stated by as SOPA, ”, ” by Impulse Survey
    

  If you opened a newspaper or booted up a computer in the last few weeks, you likely heard of SOPA.  But what is SOPA, what are the proponents and opponents of SOPA saying, and what is the future of SOPA?… Read More

• Data Mining—Why is it Important?

  • September 30th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: alexander, analysis, analyzing, Blogs, Business, business question, capable, cdc, characteristics, Clients, crm, customer, Data, data access, data mining, Data Mining—Why is it Important?, data processing, digging, discover, doug, enabling technologies, evolutionary step, expectations, experts, exploring, extracting, extraction, facebook, five major elements, game changer, good information, graph table, hidden patterns, ibm, important, knowledge driven decisions, linkedin, mining, misuse, patterns, powerful, predictions, predictive information, process, product providers, qualitative market, rdbms, realm, relationship management, Research, retrospective, scour databases, sets of data, social media conversations, software, statistical, survey, survey data, techniques, term, The Research Group, thearling, trends, twitter, university of texas, useful format, visual, wikipedia
    

  Data mining starts with the client.  Clients naturally collect data simply by doing business; so that is where the entire process begins.  But Customer Relationship Management (CRM) Data is only one part of the puzzle. The other part of the… Read More

• How Social Media Affects Branding :: Observation Baltimore

  • September 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Ad spending, Advertising, analyze the effectiveness of your social media marketing efforts, brand followers, Branding, Brands and Social Media, Brands and Social Media: Real Life Lessons, build a community of brand followers, Business, businesses, Companies, company, Corporate Branding Strategies, effective Social Media Marketing Campaign, facebook, How Social Media Affects Branding, Internet based advertising, Market Research, market research industry, market research specialists, Marketing, Marketing Campaign, marketing efforts, Marketing Industry Report, marketing platforms, Maryland, Maryland Market Research, Maryland Market Research Facilities, Observation Baltimore, Observation Baltimore: How Social Media Affects Branding, print advertisements, Research Industry, research specialists, Social Media, Social Media Affects Branding, Social media boom, Social Media Enhances Corporate Branding Strategies, Social Media Enhances Your Brand, Social Media Marketing, Social Media Marketing Campaign, social media marketing efforts, Social Media Marketing Industry Report, Social media outlets, social media profiles, televisions advertisements, utilizing social media, utilizing social media for marketing purposes
    

  Ad spending is projected to increase by 2.2% this year in the U.S. While this number does not seem very significant, consider that Internet based advertising/Social Media marketing is expected to grow by 13.5%, while newspapers are projected to be… Read More

• Online Branding and Marketing Blogs: A Digital Revolution

  • July 7th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: ad campaign, Advertising, advertising consistency, analytics, billboard, blogging, Blogs, Books, Brand, Brand name, Branding, broadcast, building equity, Cable, Campaign, communications, Companies, Consistency, Cost-effective, Customers, delicious, demographic, Digital branding, Digital Revolution, Digital World, effectiveness, facebook, flickr, Google Adwords, hours that people spend online each week, increased flexibility, instant feedback, Internet, Leads, Magazines, Mainstream, Market Research, marketers, Marketing, Marketing Blogs, Measurability, Media, Medium, Music, Newspapers, ning, Online, online advertising, Online Branding, Online Branding and Marketing Blogs: A Digital Revolution, online marketing, online marketing channels, Online messaging, online revolution, online searches, online visibility, Price, print, Products, psychographic, Radio, Ranking, Reading, Reading Magazines, real-time exposure tracking, Reputation Management, Satellite, scribd, search engine optimization, Search Marketing, Searches, SEO, Services, Social Media, Surf the internet, target audience, targeted prospects, Targeting, technorati, Trademark, traditional campaigns, TV, twitter, visibility, website, yelp, youtube
    

  The days of a singular ad campaign – print, broadcast, billboard, etc. – are over. As the interests of Americans continue to expand, it is the creative marketers that will succeed.  The average U.S. consumer listens to 20 hours of… Read More