Posts Tagged ‘Advertising’

• Technology in Market Research: Social Media

  • August 7th, 2012
  • Posted in Baltimore Market Research, Internet Statistics, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Social Media Statistics, Tips and Resources for Researchers, Uncategorized, Useful Information
  • Tags: Tags: Advertising, consumer trends, facebook, linkedin, market research industry, market researchers, Observation Baltimore, Social Media, social media for businesses, Social Media Marketing, twitter
    

  As the world around us evolves, so too must the market research industry. With more and more people flocking to social media websites, like Facebook, Twitter, Google+, LinkedIn, and Pinterest, the way in which individuals gain information about and interact… Read More

• Technology in Market Research: Eye Tracking Studies

  • July 31st, 2012
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Advertising, Barbara Gassaway, consumer engagement, Consumer Research, eye tracking, eye tracking studies, impulse purchases, Impulse Survey, Market Research, Observation Baltimore
    

  Visual behavior holds valuable information about consumer behavior and preferences. This is because the eye naturally gravitates to what the mind finds most engaging. So logically, market researchers have worked on ways to harness this valuable information. One way to… Read More

• Advertising’s Empire: Super Bowl

  • February 1st, 2012
  • Posted in Advertising News, Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Social Media Statistics, Uncategorized
  • Tags: Tags: 2011 Super Bowl Consumer Survey Results: Shopping, 30-second advertising spot, 5 Super Bowl Side Effects, ads, advertisers, Advertising, advertising investment, Advertising’s Empire, Advertising’s Empire: Super Bowl, Anheuser-Busch, Averages 111 Million Viewers, biggest day of the year for advertising, Brad Adgate, Bud Bowl, Budweiser sales, commercial breaks, Commercial Viewing, Commercial Viewing Index, commercials, experienced recruiting, facebook, Fox Network, he king of beers, Horizon Media, Impulse Survey, increased exposure, instant feedback, market research industry, market research specialists, most viewed television programs of all time, Observation Baltimore, RAMA, Rates Quadrupled, recession, researchers, Retail Advertising and Marketing Association, S&P 500, sales soared, smartphone or tablet, Social Media, social media conversation, Spending, spot-to-program retention index, Super Bowl, Super Bowl Ad Spend Totaled $1.84B over 20 Years, Super Bowl ad spending, Super Bowl advertisers, Super Bowl advertisers seek buzz on social media, Super Bowl advertising, Super Bowl Advertising Statistics: An Overview, Super Bowl XLV Breaks Viewing Record, television advertisement empire, television advertising juggernaut, The Super Bowl, Top 100 Rated TV Shows Of All Time, twitter, U.S. viewers, value on a Super Bowl ad, watch it on demand, We understand market research, youtube
    

  The Super Bowl is a monumental event that draws over 150 million U.S. viewers each year. This one event continues as THE television advertising juggernaut. Of the top 30 most viewed television programs of all time, the Super Bowl accounts… Read More

• How Social Media Affects Branding :: Observation Baltimore

  • September 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Ad spending, Advertising, analyze the effectiveness of your social media marketing efforts, brand followers, Branding, Brands and Social Media, Brands and Social Media: Real Life Lessons, build a community of brand followers, Business, businesses, Companies, company, Corporate Branding Strategies, effective Social Media Marketing Campaign, facebook, How Social Media Affects Branding, Internet based advertising, Market Research, market research industry, market research specialists, Marketing, Marketing Campaign, marketing efforts, Marketing Industry Report, marketing platforms, Maryland, Maryland Market Research, Maryland Market Research Facilities, Observation Baltimore, Observation Baltimore: How Social Media Affects Branding, print advertisements, Research Industry, research specialists, Social Media, Social Media Affects Branding, Social media boom, Social Media Enhances Corporate Branding Strategies, Social Media Enhances Your Brand, Social Media Marketing, Social Media Marketing Campaign, social media marketing efforts, Social Media Marketing Industry Report, Social media outlets, social media profiles, televisions advertisements, utilizing social media, utilizing social media for marketing purposes
    

  Ad spending is projected to increase by 2.2% this year in the U.S. While this number does not seem very significant, consider that Internet based advertising/Social Media marketing is expected to grow by 13.5%, while newspapers are projected to be… Read More

• Online Branding and Marketing Blogs: A Digital Revolution

  • July 7th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: ad campaign, Advertising, advertising consistency, analytics, billboard, blogging, Blogs, Books, Brand, Brand name, Branding, broadcast, building equity, Cable, Campaign, communications, Companies, Consistency, Cost-effective, Customers, delicious, demographic, Digital branding, Digital Revolution, Digital World, effectiveness, facebook, flickr, Google Adwords, hours that people spend online each week, increased flexibility, instant feedback, Internet, Leads, Magazines, Mainstream, Market Research, marketers, Marketing, Marketing Blogs, Measurability, Media, Medium, Music, Newspapers, ning, Online, online advertising, Online Branding, Online Branding and Marketing Blogs: A Digital Revolution, online marketing, online marketing channels, Online messaging, online revolution, online searches, online visibility, Price, print, Products, psychographic, Radio, Ranking, Reading, Reading Magazines, real-time exposure tracking, Reputation Management, Satellite, scribd, search engine optimization, Search Marketing, Searches, SEO, Services, Social Media, Surf the internet, target audience, targeted prospects, Targeting, technorati, Trademark, traditional campaigns, TV, twitter, visibility, website, yelp, youtube
    

  The days of a singular ad campaign – print, broadcast, billboard, etc. – are over. As the interests of Americans continue to expand, it is the creative marketers that will succeed.  The average U.S. consumer listens to 20 hours of… Read More