To some it might be scary how quickly Halloween has become the fastest-growing consumer holiday in the US. Retailers in many sectors have learned over the past two decades that Halloween means big business, with an estimated two-thirds of Americans… Read More
Blog
-
Focusing Your Political Campaign
With campaign season ramping up for the presidential nominees, media outlets are displaying new polling results on a daily basis. The public’s perception of candidates changes from state to state. Gaining a true indicator of what US citizens are thinking… Read More
-
Connecting with Advertising Agencies for Market Research
When starting a new company or launching a new product and the need to better define the target audience arises, market research can be an invaluable tool. Advertising and marketing agencies, alike utilize market research in order to better learn… Read More
-
Baltimore Fall Activities
Fall is finally upon us and that means beautiful weather, a plethora of outdoor activities, and pumpkin-spiced everything. According to our Baltimore research survey conducted by Observation Baltimore, Maryland offers a surplus of festivals, places to pick seasonal fruits and… Read More
-
The Baltimore Metro Area Housing Market
According to an analysis of the Baltimore metro area housing market prepared by RealEstate Business Intelligence (RBI) and GMU Center for Regional Analysis, the Baltimore Metro Area housing market grew throughout the year 2014 and ended on a positive note…. Read More
-
Baltimore’s Diverse Population Works for Market Research
According to US Census Reports, by 2042 50% of the U.S. population will be comprised of minority groups. For the market research industry this is great news. As more and more companies continue their quest for the next “latest and… Read More
-
Baltimore: The Ideal Market for Healthcare Research
With a highly competitive hospital environment including two of the top medical teaching institutions in the country, Baltimore is one of the most sought after markets for healthcare research. Johns Hopkins and the University of Maryland are two of 30… Read More
-
How Can Focus Groups Connect You with Baltimore Millennials?
If millennials make up one-fourth of the United States population, then why is it so difficult for many market researchers to wrap their heads around them? At 77 million strong across the United States, millennials wield about $1.3 trillion in annual buying… Read More
-
Baltimore Travel: The Sky is The Limit
Travel and tourism are one of the largest economic drivers for a state and plays a significant role in economic health. With upwards of 20 million visitors each year to Baltimore City alone, millions of dollars are spent at hotels,… Read More
-
Baltimore: College Town USA
Baltimore is home to a great many colleges, earning it the nickname “College Town USA.” There are upwards of 25 colleges located in the Baltimore Metropolitan Area. Among these are some of the most well-known and prestigious institutions in… Read More