Archive for the ‘Uncategorized’ Category

• Handheld Devices: Addiction or Obsession?

  • November 25th, 2011
  • Posted in Addiction to Handheld Electronic Devices, Cell Phone Statistics, Handheld Electronics Usage Statistics, Internet Statistics, Observation Baltimore News, Social Media Statistics, Uncategorized, Useful Information
  • Tags: Tags: 10 Scientific Studies That Prove Internet Addiction Exists, addicted to portable electronic devices, addicted to the Internet, affecting our lives, average American household, cell phones, College 101: Cellphones, college students, consumer electronics, diagnose electronic addition, Diagnostic and Statistical Manual of Mental Disorders, Handheld Devices: Addiction or Obsession?, How Addiction to Electronics Affects the Environment & Our Lives, laptops, market research specialists, Mobile searches, mobile subscribers, mobile subscribers in the U.S, MP3 players, Music Players, Observation Baltimore researchers, over-wired, provide recommendations, relationships, reviewed the data, text messages are sent each day in the U.S., USA Text Message Statistics, Which Technology Devices are Most Associated with Addiction to the Internet?, Wireless Quick Facts
    

  Is there a difference? As a guilty member, I ponder how this mania is affecting our lives, and specifically our relationships? Observation Baltimore researchers have reviewed the data, and importantly, provide recommendations that may prove helpful even for those of… Read More

• University of Maryland, Baltimore County (UMBC) President Freeman Hrabowski Featured on 60 Minutes

  • November 18th, 2011
  • Posted in Observation Baltimore News, UMBC News, Uncategorized
  • Tags: Tags: 60 Minutes, African American, Asians, Baltimore County, Barbara Gassaway, business support services, bwtech@UMBC Research and Technology Park, careers in the sciences, Catonsville, CBS, commuter school, economic development, education and research, educational accolades, entrepreneurship, experienced recruiting, Focus Group Facility, Freeman Hrabowski, graduate school, high standards, higher education, Hispanics, Hrabowski: An educator focused on math and science, Impulse Survey, Incubator and Accelerator, innovative education, laboratory space, market research industry, market research specialists, Maryland, Meyerhoff program, Meyerhoff Scholars Program, minorities, Observation Baltimore, One of the World’s Best, opportunities to minorities, renowned schools in the country, Research, research-oriented companies, Robert Meyerhoff, scientists and engineers, U.S. News ranking of national universities, UMBC, UMBC interns, University of Maryland, University of Maryland - Baltimore County (UMBC) President Freeman Hrabowski Featured on 60 Minutes, whites
    

  Freeman Hrabowski – president of University of Maryland, Baltimore County (UMBC) – has taken what was once just a little commuter school in Catonsville, Maryland and transformed it into one of the most renowned schools in the country.  Freeman has… Read More

• Go Green with Observation Baltimore

  • November 10th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Baltimore. Maryland, Breathe cleaner air, client services, Clients, discounted FACILITY RENTAL RATES, Energy Performance and Fundamental Refrigerant Management, energy systems, experienced recruiting, GO GREEN DISCOUNT, Go Green with Observation Baltimore, GREEN facility, health-infused water, increases energy efficiency, LEED-certified, Low-mercury lighting, Loyal Clients, market research industry, market research specialists, minimizes energy use, non-biodegradable materials, pleasurable research environment, proactive hospitality, Recycling, recycling receptacles, reducing our environmental footprint
    

  To find out more, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today! Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced… Read More

• Why Use Baltimore as a Test Market? :: Observation Baltimore

  • November 3rd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Ace of Cakes, average disposable income, Baltimore is a perfect market, Baltimore’s diverse population of consumers, Baltimore’s famous seafood, Baltimore’s popularity, Bonuses Of A Good Test Market, BWI Airport, Cal Ripken jr, Chick-fil-a, client services, Clients, courteous and proactive hospitality, demographic information on Baltimore, demographics, Disney, diverse consumer population, downtown Baltimore, economic growth, Edgar Allan Poe, effective test market, experienced recruiting, good test market, healthcare and business professionals, Market Research, market research industry, market research specialists, microcosm of American culture, National Aquarium, Observation Baltimore, Oriole Park at Camden Yards, People are Using Baltimore More Often to Test New Products…, Polaroid, population, Raven’s Stadium, reflecting American norms, researchers, Respondents, Rich with diversity, Spot On Energy™, Test Market, UMBC, University of Maryland Baltimore County’s, Virgin Cola, Why Use Baltimore as a Test Market?
    

  Not every city has the composition to serve as an effective test market. Researchers look for markets that come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender. A… Read More

• Data Mining—Why is it Important?

  • September 30th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: alexander, analysis, analyzing, Blogs, Business, business question, capable, cdc, characteristics, Clients, crm, customer, Data, data access, data mining, Data Mining—Why is it Important?, data processing, digging, discover, doug, enabling technologies, evolutionary step, expectations, experts, exploring, extracting, extraction, facebook, five major elements, game changer, good information, graph table, hidden patterns, ibm, important, knowledge driven decisions, linkedin, mining, misuse, patterns, powerful, predictions, predictive information, process, product providers, qualitative market, rdbms, realm, relationship management, Research, retrospective, scour databases, sets of data, social media conversations, software, statistical, survey, survey data, techniques, term, The Research Group, thearling, trends, twitter, university of texas, useful format, visual, wikipedia
    

  Data mining starts with the client.  Clients naturally collect data simply by doing business; so that is where the entire process begins.  But Customer Relationship Management (CRM) Data is only one part of the puzzle. The other part of the… Read More

• How Social Media Affects Branding :: Observation Baltimore

  • September 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Ad spending, Advertising, analyze the effectiveness of your social media marketing efforts, brand followers, Branding, Brands and Social Media, Brands and Social Media: Real Life Lessons, build a community of brand followers, Business, businesses, Companies, company, Corporate Branding Strategies, effective Social Media Marketing Campaign, facebook, How Social Media Affects Branding, Internet based advertising, Market Research, market research industry, market research specialists, Marketing, Marketing Campaign, marketing efforts, Marketing Industry Report, marketing platforms, Maryland, Maryland Market Research, Maryland Market Research Facilities, Observation Baltimore, Observation Baltimore: How Social Media Affects Branding, print advertisements, Research Industry, research specialists, Social Media, Social Media Affects Branding, Social media boom, Social Media Enhances Corporate Branding Strategies, Social Media Enhances Your Brand, Social Media Marketing, Social Media Marketing Campaign, social media marketing efforts, Social Media Marketing Industry Report, Social media outlets, social media profiles, televisions advertisements, utilizing social media, utilizing social media for marketing purposes
    

  Ad spending is projected to increase by 2.2% this year in the U.S. While this number does not seem very significant, consider that Internet based advertising/Social Media marketing is expected to grow by 13.5%, while newspapers are projected to be… Read More

• The Research Group: Characteristics of a great moderator?

  • September 16th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: accomplished moderator, Characteristics of a great moderator, comment, effectiveness of a focus group, evaluation, facilitating, feedback, focus group participants, Focus Groups, Market Research, Marketing, marketing savvy, Master Moderators, moderator, Observation Baltimore, planning, Potential Clients, qualitative research, reach out to potential clients, Research, Strong verbal skills, successful moderator, The Research Group, what makes a great moderator
    

  In the ever-increasingly important world of market research, focus groups continue to dominate the field of qualitative research. These focus groups reach out to potential clients/users for feedback and comment. Organizations generally use focus groups in planning, marketing, or evaluation,… Read More

• Understanding the Value of Market Research

  • July 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: advertisements, analyze, Analyzing results, Answers, Benefit, benefit from market research, Business, Clients, collected the data, Collecting data, Communicate, Competition, Cost, Create benchmarks, Customer base, Customers, Data, decision making, Defining objectives, Developing questions, Developing the sample, drive behavior, emotive insights, face-to-face interviews, Focus Groups, Guide, Identify Opportunities, Improve, Industry, influence decisions, insights, Interpret, mail, Market Research, Market research in the United States, Minimize Risk, Objectives, Observation Baltimore, optimize their advertisements, Potential Clients, predict market trends, psychology, Qualitative market research, Questions, Research, Research Group, research objectives, researchers, Respondents, Risk, Sample, science of listening, Scientific, sociology, summary, Telephone, The Research Group, THE RESEARCH PROCESS, Timing, Tool, Understanding, Understanding the Value of Market Research, Value of Market Research, web-based surveys
    

  Market research is a powerful tool, which can be utilized to better understand a company’s customer base– allowing these companies to optimize their advertisements, predict market trends and guide their overall decision making. As one article put it, market research… Read More

• Online Branding and Marketing Blogs: A Digital Revolution

  • July 7th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: ad campaign, Advertising, advertising consistency, analytics, billboard, blogging, Blogs, Books, Brand, Brand name, Branding, broadcast, building equity, Cable, Campaign, communications, Companies, Consistency, Cost-effective, Customers, delicious, demographic, Digital branding, Digital Revolution, Digital World, effectiveness, facebook, flickr, Google Adwords, hours that people spend online each week, increased flexibility, instant feedback, Internet, Leads, Magazines, Mainstream, Market Research, marketers, Marketing, Marketing Blogs, Measurability, Media, Medium, Music, Newspapers, ning, Online, online advertising, Online Branding, Online Branding and Marketing Blogs: A Digital Revolution, online marketing, online marketing channels, Online messaging, online revolution, online searches, online visibility, Price, print, Products, psychographic, Radio, Ranking, Reading, Reading Magazines, real-time exposure tracking, Reputation Management, Satellite, scribd, search engine optimization, Search Marketing, Searches, SEO, Services, Social Media, Surf the internet, target audience, targeted prospects, Targeting, technorati, Trademark, traditional campaigns, TV, twitter, visibility, website, yelp, youtube
    

  The days of a singular ad campaign – print, broadcast, billboard, etc. – are over. As the interests of Americans continue to expand, it is the creative marketers that will succeed.  The average U.S. consumer listens to 20 hours of… Read More

• How Much Time Are Businesses Spending on Social Media?

  • June 24th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: B2B, Baltimore, Benefits of Social Media Marketing, Business to Business, Business to Business Social Media Marketing, Business to Consumer, Business to Consumer Social Media Marketing, Consumer Research, customer service, DC, focus group, How Much Time Are Businesses Spending on Social Media, Industry, Information, Market Research, Market Research 101, Maryland, Medical research, Observation Baltimore, Place, Qualitative, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Group, Research Maryland, Social Media, Social Media Marketing, Social Media Marketing Statistics, state-of-the-art research, Taking the Next Step in Medical Research, The Research Group, Time spent on Social Media, up to date information, Washington DC
    

  It is no secret that social media sites, like Facebook and Twitter, have become incredibly popular over the last five years. A study conducted in 2010 found that people spend roughly 22% of their time online on these types of… Read More