Baltimore has a thriving healthcare practice and culture. With many of our hospitals ranked nationally for various specialties, we are proud to be located beside the top healthcare centers and practitioners in this country. As our visual above demonstrates, we… Read More
Archive for the ‘Uncategorized’ Category
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Why Eight People in a Room Still Matter
This article, co-authored by Marc-Andre Leduc and Barbara Gassaway, was originally published in the American Marketing Association’s November 2014 issue of the Marketing Insights e-newsletter. As the digital era invades, those who are less familiar with qualitative research may… Read More
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How Research Facility Location Can Make All The Difference
Location, location, location. It’s the mantra the real estate industry lives by, and it is one that researchers value as well. In fact, in a recent Observation Baltimore Client Survey, 75% of researchers rated facility location 7 or higher on… Read More
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How Does Baltimore Plan on Celebrating Halloween?
Halloween is just around the corner, and Baltimore is getting ready to partake in the festivities. With a variety of ways to observe the popular fall holiday, we wanted to know how the members of our community will be… Read More
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How Important is Location to Focus Group Facility Choice?
Have you ever booked a project in a market only to find that the research facility was an hour from the airport!? How did the bumpy cab ride to the location feel? And hopefully you made it on time. A… Read More
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How Far Is Our Baltimore Focus Group Facility From You?
Our focus group facility is conveniently located just six minutes from BWI airport, which houses both AMTRAK and MARC trains. Our unbelievably close proximity to I-95 makes Observation Baltimore a quick drive from a variety of major neighboring cities…. Read More
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Observation Baltimore: Where the Magic Happens
We have recently taken the time to reflect on the past year and look ahead at what’s to come. As a result of this reflection and with all of the different methodologies we have been supporting in the past year,… Read More
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Join Us for Baltimore Advertising Week and Market Research 101 Next Wednesday
Baltimore Advertising Week is back for its sixth annual conference, which brings talented marketers and industry experts from across the country to Baltimore for a few days of informational sessions, workshops and networking events centering on advertising, marketing and… Read More
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Baltimore’s Top Research Facility Attends the Corporate Researcher’s Conference
At Observation Baltimore we take great pride staying up to speed on the newest and most innovative practices in market research. We want to offer our clients the best approaches to their projects, so we are always searching out… Read More