As Autumn approaches, we are coming into a full season of qualitative market research conferences. At Observation Baltimore, we like to call this period “Conference Season”. They’re great events to attend if you want to see old friends, meet new… Read More
Archive for the ‘Market Research News’ Category
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Mobile Research: The Future of Market Research?
If you would’ve asked any person holding a cell phone five years ago if useful market research could come from their cell phone’s computing power, you would’ve received some strange looks. Nowadays, however, smart phones have more computing power than… Read More
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Video Game Industry in Baltimore: Setting Difficulty to “Hard”
The video game market is a volatile one. It’s ever changing and growing by leaps and bounds every day. With the rapid expansion of mobile technology, video game marketers have found a new platform to cater to. Some video game companies… Read More
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Best Cities to Conduct Market Research in: Baltimore Tops the List
Baltimore: the city of charm, known for blue crabs, Berger cookies, and Boh. Whether you’ve seen its rowhomes on The Wire or watched it as the backdrop to kitschy films by John Waters, we think everyone wants more of Bmore…. Read More
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How Do Marketers Make Use of Market Research?
Market research is a necessary tool for the risk averse: it assists CEOs, CFOs, and company managers in determining the most effective course of action for product and brand development, improvement, marketing, and selling by gathering and analyzing data about… Read More
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Mobile Devices and Market Research
As smart phones and tablets continue to make traditional cell phones and landlines defunct, market researchers are seizing opportunities to interact with consumers who use these devices daily to communicate and stay connected. Social Media has crossed seamlessly onto the… Read More
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Technology in Market Research: Virtual Worlds
Although less than 1% of the world’s population currently participates in virtual worlds – such as Second Life – these online platforms are poised to play increasingly important roles in the business community. In fact, several major businesses, including American… Read More