This month we’ll take a comprehensive look at the differences between focus groups and in-depth interviews, and provide insight into the process of choosing to use one or the other. Focus groups are used to conduct qualitative market research… Read More
Posts Tagged ‘IDIs’
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Choosing Between Focus Groups and In-Depth Interviews
Two weeks ago we discussed what focus groups are and how they relate to qualitative market research. This week we’ll look at the differences between focus groups and in-depth interviews and when to use one or the other. Focus groups… Read More