In the field of market research, focus groups are an effective technique utilized for gaining insights into the target audience’s perceptions, opinions, beliefs, and attitudes of a product or service. A focus group is typically conducted in a… Read More
Blog
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Observation Baltimore Appoints New Account Executive
Leading Market Research Firm Strengthens Resources Baltimore, MD – Observation Baltimore (https://observationbaltimore.com) announced today that Ryan Ross has joined the firm as an Account Executive tasked with expanding local and national client bases. Ryan Ross comes with a wealth of… Read More
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Steamed Crabs Research
Maryland is the home of Blue Crab. If you were to survey Baltimoreans on where and how to eat a crab, the answers would vary. Sitting down at a paper covered table with a heaping pile of steaming Old Bay… Read More
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Interview with Brittany Wight, Project Associate
We had the chance to catch up with Brittany Wight, a Project Associate at Observation Baltimore, to get her take on the Market Research industry and city as a whole. Many of you who have visited us have been welcomed… Read More
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Preakness 2015
Both local and national viewers caught a glimpse of what may turn out to be history this past weekend when American Pharoah won the 140th running of the Preakness Stakes at Pimlico in Baltimore. Why might this be considered to… Read More
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Baltimore’s Volunteering Untapped: An Inside Look
An inside look at one of Baltimore’s volunteer opportunities, Volunteering Untapped #volunbeering. Some of our team members have recently been given the opportunity to volunteer with local organizations to help restore our beloved city to all of its glory and… Read More
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Observation Baltimore’s Preakness Survey
The Preakness is quickly approaching! We recently conducted market research in the Baltimore area on the historic race. To see the findings, please read on.
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Barbara Gassaway Speaks at VTE Advocacy Summit
President/Founder of The Research Group and Observation Baltimore, Barbara Gassaway, was recently the kick-off speaker for a day-long VTE summit sponsored by the Bristol Myers Squibb – Pfizer Alliance in Cardiovascular Advocacy. Experts in the field of Thrombosis Medicine presented… Read More
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An Interview with Alex Leisawitz, Project Coordinator
We recently sat down with Alex Leisawitz, Observation Baltimore’s Project Coordinator. Read on to find out what he thinks the most interesting part of the market research industry is and if the Orioles have a chance to go to the… Read More
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Researching the Best Sights in Baltimore
After a long wait, spring is finally here again in Baltimore. With the return of warm weather, Baltimoreans are returning to their favorite outdoor spots across the city. So where are they going? We have done a little Baltimore research… Read More