As the summer winds down and the school year creeps closer, the age old tradition of “back to school” shopping has been on the
Archive for the ‘Research Reports’ Category
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Maintaining Confidentiality During Qualitative Research
As more companies experience the headaches caused by identity theft and security breaches, they are becoming increasingly concerned with maintaining their privacy and confidentiality when participating in qualitative research. Gaining your client’s trust by ensuring that their privacy will be… Read More
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2015 Retail Shopping Trends
The National Retail Federation has released its 2015 shopping trends report and consumers are poised to spend more this year than any other in the survey’s 14 year history. Online shopping is still on an upward trajectory and retailers are… Read More