With Valentine’s Day right around the corner, we looked into some research statistics about love. Did you know as of 2011, there were 2,118,000 marriages (of a population of 311,591,917) in the United States? The nation’s marriage rate was 6.8… Read More
Archive for the ‘Market Research’ Category
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Tips for Successful Central Location Tests (CLTs)
We recently conducted a large-scale taste test at our Baltimore research facility that required some significant thought and preparation to ensure a successful project. It certainly paid off, as we efficiently maneuvered over 300 participants in and out of our… Read More
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Mira Davis-Kelly’s Interview with SmartCEO
Our General Manager, Mira Davis-Kelly, recently sat down with SmartCEO to discuss what makes Observation Baltimore tick. We are proud offer excellent market research to our clients through knowledgeable client service, precise recruiting, and proactive hospitality. These characteristics are why our… Read More
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Neuro + Market Research = A Match Made in Heaven. Why Incorporate Neuromarketing into your Mix?
We were fortunate enough to have Dr. Amit Patel of Medical Marketing Economics and Dr. Hirak Parikh of The Neuromarketing Labs speak about neuromarketing at a recent QRCA DC Chapter meeting here at Observation Baltimore. In the video below, Dr…. Read More
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Market Research on Thanksgiving
Thanksgiving is approaching, and Americans are ready to indulge in the three ‘f’s’: family, food and football. As a market research facility, we cannot help but do a little research on Thanksgiving in anticipation of the big day. Flying… Read More
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Beyond Location: Getting Baltimore Online
Market research has well-known in-person methodologies such as focus groups and interviews to get in touch with target audiences. But what about those instances when you need to get insights from individuals that cannot all be in the same… Read More
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Why Eight People in a Room Still Matter
This article, co-authored by Marc-Andre Leduc and Barbara Gassaway, was originally published in the American Marketing Association’s November 2014 issue of the Marketing Insights e-newsletter. As the digital era invades, those who are less familiar with qualitative research may… Read More
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How Research Facility Location Can Make All The Difference
Location, location, location. It’s the mantra the real estate industry lives by, and it is one that researchers value as well. In fact, in a recent Observation Baltimore Client Survey, 75% of researchers rated facility location 7 or higher on… Read More
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How Important is Location to Focus Group Facility Choice?
Have you ever booked a project in a market only to find that the research facility was an hour from the airport!? How did the bumpy cab ride to the location feel? And hopefully you made it on time. A… Read More
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Join Us for Baltimore Advertising Week and Market Research 101 Next Wednesday
Baltimore Advertising Week is back for its sixth annual conference, which brings talented marketers and industry experts from across the country to Baltimore for a few days of informational sessions, workshops and networking events centering on advertising, marketing and… Read More