Archive for the ‘General’ Category

• Data Mining—Why is it Important?

  • September 30th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: alexander, analysis, analyzing, Blogs, Business, business question, capable, cdc, characteristics, Clients, crm, customer, Data, data access, data mining, Data Mining—Why is it Important?, data processing, digging, discover, doug, enabling technologies, evolutionary step, expectations, experts, exploring, extracting, extraction, facebook, five major elements, game changer, good information, graph table, hidden patterns, ibm, important, knowledge driven decisions, linkedin, mining, misuse, patterns, powerful, predictions, predictive information, process, product providers, qualitative market, rdbms, realm, relationship management, Research, retrospective, scour databases, sets of data, social media conversations, software, statistical, survey, survey data, techniques, term, The Research Group, thearling, trends, twitter, university of texas, useful format, visual, wikipedia
    

  Data mining starts with the client.  Clients naturally collect data simply by doing business; so that is where the entire process begins.  But Customer Relationship Management (CRM) Data is only one part of the puzzle. The other part of the… Read More

• How Social Media Affects Branding :: Observation Baltimore

  • September 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Ad spending, Advertising, analyze the effectiveness of your social media marketing efforts, brand followers, Branding, Brands and Social Media, Brands and Social Media: Real Life Lessons, build a community of brand followers, Business, businesses, Companies, company, Corporate Branding Strategies, effective Social Media Marketing Campaign, facebook, How Social Media Affects Branding, Internet based advertising, Market Research, market research industry, market research specialists, Marketing, Marketing Campaign, marketing efforts, Marketing Industry Report, marketing platforms, Maryland, Maryland Market Research, Maryland Market Research Facilities, Observation Baltimore, Observation Baltimore: How Social Media Affects Branding, print advertisements, Research Industry, research specialists, Social Media, Social Media Affects Branding, Social media boom, Social Media Enhances Corporate Branding Strategies, Social Media Enhances Your Brand, Social Media Marketing, Social Media Marketing Campaign, social media marketing efforts, Social Media Marketing Industry Report, Social media outlets, social media profiles, televisions advertisements, utilizing social media, utilizing social media for marketing purposes
    

  Ad spending is projected to increase by 2.2% this year in the U.S. While this number does not seem very significant, consider that Internet based advertising/Social Media marketing is expected to grow by 13.5%, while newspapers are projected to be… Read More

• The Research Group: Characteristics of a great moderator?

  • September 16th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: accomplished moderator, Characteristics of a great moderator, comment, effectiveness of a focus group, evaluation, facilitating, feedback, focus group participants, Focus Groups, Market Research, Marketing, marketing savvy, Master Moderators, moderator, Observation Baltimore, planning, Potential Clients, qualitative research, reach out to potential clients, Research, Strong verbal skills, successful moderator, The Research Group, what makes a great moderator
    

  In the ever-increasingly important world of market research, focus groups continue to dominate the field of qualitative research. These focus groups reach out to potential clients/users for feedback and comment. Organizations generally use focus groups in planning, marketing, or evaluation,… Read More

• Understanding the Value of Market Research

  • July 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: advertisements, analyze, Analyzing results, Answers, Benefit, benefit from market research, Business, Clients, collected the data, Collecting data, Communicate, Competition, Cost, Create benchmarks, Customer base, Customers, Data, decision making, Defining objectives, Developing questions, Developing the sample, drive behavior, emotive insights, face-to-face interviews, Focus Groups, Guide, Identify Opportunities, Improve, Industry, influence decisions, insights, Interpret, mail, Market Research, Market research in the United States, Minimize Risk, Objectives, Observation Baltimore, optimize their advertisements, Potential Clients, predict market trends, psychology, Qualitative market research, Questions, Research, Research Group, research objectives, researchers, Respondents, Risk, Sample, science of listening, Scientific, sociology, summary, Telephone, The Research Group, THE RESEARCH PROCESS, Timing, Tool, Understanding, Understanding the Value of Market Research, Value of Market Research, web-based surveys
    

  Market research is a powerful tool, which can be utilized to better understand a company’s customer base– allowing these companies to optimize their advertisements, predict market trends and guide their overall decision making. As one article put it, market research… Read More

• Online Branding and Marketing Blogs: A Digital Revolution

  • July 7th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: ad campaign, Advertising, advertising consistency, analytics, billboard, blogging, Blogs, Books, Brand, Brand name, Branding, broadcast, building equity, Cable, Campaign, communications, Companies, Consistency, Cost-effective, Customers, delicious, demographic, Digital branding, Digital Revolution, Digital World, effectiveness, facebook, flickr, Google Adwords, hours that people spend online each week, increased flexibility, instant feedback, Internet, Leads, Magazines, Mainstream, Market Research, marketers, Marketing, Marketing Blogs, Measurability, Media, Medium, Music, Newspapers, ning, Online, online advertising, Online Branding, Online Branding and Marketing Blogs: A Digital Revolution, online marketing, online marketing channels, Online messaging, online revolution, online searches, online visibility, Price, print, Products, psychographic, Radio, Ranking, Reading, Reading Magazines, real-time exposure tracking, Reputation Management, Satellite, scribd, search engine optimization, Search Marketing, Searches, SEO, Services, Social Media, Surf the internet, target audience, targeted prospects, Targeting, technorati, Trademark, traditional campaigns, TV, twitter, visibility, website, yelp, youtube
    

  The days of a singular ad campaign – print, broadcast, billboard, etc. – are over. As the interests of Americans continue to expand, it is the creative marketers that will succeed.  The average U.S. consumer listens to 20 hours of… Read More

• How Much Time Are Businesses Spending on Social Media?

  • June 24th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: B2B, Baltimore, Benefits of Social Media Marketing, Business to Business, Business to Business Social Media Marketing, Business to Consumer, Business to Consumer Social Media Marketing, Consumer Research, customer service, DC, focus group, How Much Time Are Businesses Spending on Social Media, Industry, Information, Market Research, Market Research 101, Maryland, Medical research, Observation Baltimore, Place, Qualitative, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Group, Research Maryland, Social Media, Social Media Marketing, Social Media Marketing Statistics, state-of-the-art research, Taking the Next Step in Medical Research, The Research Group, Time spent on Social Media, up to date information, Washington DC
    

  It is no secret that social media sites, like Facebook and Twitter, have become incredibly popular over the last five years. A study conducted in 2010 found that people spend roughly 22% of their time online on these types of… Read More

• Hybrid Methodologies

  • June 17th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Baltimore, Better Environment, Breath cleaner air, Consumer Research, customer service, data collection tools, DC, Energy Performance, energy systems, focus group, Focus Group Facility, Focus Group Facility Maryland, Fundamental Refrigerant Management, GREEN, Hybrid Methodologies, hybrid qualitative methodology, hybrid qualitative research, Industry, Information, innovative electronic methods, LEED-certified, low-impact, Market Research, Market Research 101, Maryland, Medical research, Observation Baltimore, Online, online qualitative research, online stimulus presentation, Place, Product, Qualitative, qualitative research options, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Maryland, state-of-the-art research, Taking the Next Step in Medical Research, Telephone, Traditional Methods, Washington DC
    

  A hybrid qualitative methodology provides multiple discovery channels to enrich learning and expand inclusive opportunities for participation. At its core, hybrid qualitative research is based on the same fundamental principles and ideas, and designed to accomplish the same objectives, whether… Read More

• Greenbook [GB] Research Industry Trends Report – Results are in!!!

  • June 3rd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Baltimore, Better Environment, Breath cleaner air, business development, Clients, Consumer Research, customer service, DC, Fundamental Refrigerant Management, GREEN, Greenbook, Industry, Information, LEED-certified, low-impact, Market Research, Market Research 101, marketing research industry, Maryland, Medical research, New tools, newer data collection modalities, Observation Baltimore, Place, Product, Qualitative, qualitative methods, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Industry, Research Industry Trends Report, Research Maryland, state-of-the-art research, Strong growth, Stronger growth, Taking the Next Step in Medical Research, Tech qual, technological fallout, Trends Report, up to date information, US economy, US economy improved, US economy improves, US economy slowly emerges from its recession, Washington DC
    

  As you may know, the Greenbook [GB] Research Industry Trends Report was recently released.  This well-respected source indicates our beloved industry is alive and well, and importantly, evolving to best serves the needs of our clients! In my humble opinion,… Read More

• Spring Has Sprung – The 136th Preakness is Upon Us

  • May 5th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Also-Eligible, Amount Wagered, Baltimore, Belmont Stakes, Betting 101, Black-Eyed Susan Day, Closer, crab cakes, Economic Impact, Entry, Exacta, Flatten Out, Furlong, Gallant Fox, Graduate, Hung, Kentucky Derby, Maryland, Maryland-Bred Triple Crown Winner, Morning Line, Observation Baltimore, Place, Post Time, Purse, Scratch, Show, Sir Barton, Spring Has Sprung – The 136th Preakness is Upon Us, state flower, Stretch Runner, thoroughbred enthusiast, Thoroughbred horse racing, thoroughbred industry, Total Attendance, Track Record, tradition-filled, Trifecta, Triple Crown, Viewers in 2008, week-long celebration, Win
    

  “Sandwiched in the Triple Crown between the Kentucky Derby and the Belmont Stakes, the Preakness shines an annual spotlight on Baltimore. Although the average race lasts less than 3 minutes, this week-long celebration is highly anticipated and stands strong as… Read More

• Observation Baltimore: One of the Top Facilities Worldwide

  • April 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Baltimore, campus, Central Location Testing for 100 Respondents, Close to Downtown Baltimore Attractions, Commercial-Grade Test Kitchen, Convenient, Creativity Focus Suite, Environmentally Kind, focus group, Free Parking, Free Shuttle from Airport Hotels, Maryland, Non-Tradtional Room Settings, Observation Baltimore, One of the Top Facilities Worldwide, Private Client Offices, Spacious Client Lounges, Spacious Observing Rooms & Client Lounges, Test Kitchen, Three miles to BWI Airport, Touch-Down Stations, University of Maryland’s Baltimore County
    

  Observation Baltimore, Baltimore’s Premier focus group facility, is consistently rated “One of the Top Facilities Worldwide” by Impulse Survey. Located at the Research Park on the parameter of University of Maryland’s Baltimore County campus, we are a few miles from… Read More