Posts Tagged ‘Industry’

• Understanding the Value of Market Research

  • July 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: advertisements, analyze, Analyzing results, Answers, Benefit, benefit from market research, Business, Clients, collected the data, Collecting data, Communicate, Competition, Cost, Create benchmarks, Customer base, Customers, Data, decision making, Defining objectives, Developing questions, Developing the sample, drive behavior, emotive insights, face-to-face interviews, Focus Groups, Guide, Identify Opportunities, Improve, Industry, influence decisions, insights, Interpret, mail, Market Research, Market research in the United States, Minimize Risk, Objectives, Observation Baltimore, optimize their advertisements, Potential Clients, predict market trends, psychology, Qualitative market research, Questions, Research, Research Group, research objectives, researchers, Respondents, Risk, Sample, science of listening, Scientific, sociology, summary, Telephone, The Research Group, THE RESEARCH PROCESS, Timing, Tool, Understanding, Understanding the Value of Market Research, Value of Market Research, web-based surveys
    

  Market research is a powerful tool, which can be utilized to better understand a company’s customer base– allowing these companies to optimize their advertisements, predict market trends and guide their overall decision making. As one article put it, market research… Read More

• How Much Time Are Businesses Spending on Social Media?

  • June 24th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: B2B, Baltimore, Benefits of Social Media Marketing, Business to Business, Business to Business Social Media Marketing, Business to Consumer, Business to Consumer Social Media Marketing, Consumer Research, customer service, DC, focus group, How Much Time Are Businesses Spending on Social Media, Industry, Information, Market Research, Market Research 101, Maryland, Medical research, Observation Baltimore, Place, Qualitative, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Group, Research Maryland, Social Media, Social Media Marketing, Social Media Marketing Statistics, state-of-the-art research, Taking the Next Step in Medical Research, The Research Group, Time spent on Social Media, up to date information, Washington DC
    

  It is no secret that social media sites, like Facebook and Twitter, have become incredibly popular over the last five years. A study conducted in 2010 found that people spend roughly 22% of their time online on these types of… Read More

• Hybrid Methodologies

  • June 17th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Baltimore, Better Environment, Breath cleaner air, Consumer Research, customer service, data collection tools, DC, Energy Performance, energy systems, focus group, Focus Group Facility, Focus Group Facility Maryland, Fundamental Refrigerant Management, GREEN, Hybrid Methodologies, hybrid qualitative methodology, hybrid qualitative research, Industry, Information, innovative electronic methods, LEED-certified, low-impact, Market Research, Market Research 101, Maryland, Medical research, Observation Baltimore, Online, online qualitative research, online stimulus presentation, Place, Product, Qualitative, qualitative research options, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Maryland, state-of-the-art research, Taking the Next Step in Medical Research, Telephone, Traditional Methods, Washington DC
    

  A hybrid qualitative methodology provides multiple discovery channels to enrich learning and expand inclusive opportunities for participation. At its core, hybrid qualitative research is based on the same fundamental principles and ideas, and designed to accomplish the same objectives, whether… Read More

• Greenbook [GB] Research Industry Trends Report – Results are in!!!

  • June 3rd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Baltimore, Better Environment, Breath cleaner air, business development, Clients, Consumer Research, customer service, DC, Fundamental Refrigerant Management, GREEN, Greenbook, Industry, Information, LEED-certified, low-impact, Market Research, Market Research 101, marketing research industry, Maryland, Medical research, New tools, newer data collection modalities, Observation Baltimore, Place, Product, Qualitative, qualitative methods, Qualitative Versus Quantitative Market Research, Quantitative, quantitative research, Research, Research Industry, Research Industry Trends Report, Research Maryland, state-of-the-art research, Strong growth, Stronger growth, Taking the Next Step in Medical Research, Tech qual, technological fallout, Trends Report, up to date information, US economy, US economy improved, US economy improves, US economy slowly emerges from its recession, Washington DC
    

  As you may know, the Greenbook [GB] Research Industry Trends Report was recently released.  This well-respected source indicates our beloved industry is alive and well, and importantly, evolving to best serves the needs of our clients! In my humble opinion,… Read More

• Qualitative Versus Quantitative Market Research

  • April 14th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Budget, cherry blossoms festival, Client, Communication, conferences, Critical, DC, Decision, Economy, forums, Hybrid, Industry, Knowledge, Landscape, Market Research, Market Research 101, Maryland, Methodologies, multi-disciplinary, News, Observation Baltimore, Opinion, Place, Price, Product, Promotio, Qualitative, Qualitative Versus Quantitative Market Research, Quant, Quantitative, quantitative research, Research Maryland, roundtable discussions, seminars, Shakespeare, Studies, Washington DC, webinars, William Shakespeare
    

  “April hath put a spirit of youth in everything,” to quote William Shakespeare. With tulips and daffodils peaking and DC’s famous cherry blossoms festival taking place this past weekend, the spirit of spring’s renewal is inevitable and contagious. As our… Read More