Posts Tagged ‘iGeneration’ Marketing Research: What Can We Learn from the Youth Market? April 3rd, 2012 Posted in Baltimore Market Research, Market Research News, Market Research Specialists, Marketing Research Magazine, Observation Baltimore News, Uncategorized Tags: Tags: baby boomers, Barbara Gassaway, Gen I, Gen X, Gen Y, I generation, iGeneration, Market Research, Marketing Research, Observation Baltimore, Technology, Youth Market Me, myself … and the “I” generation By Barbara Gassaway Executive Summary The offspring of late baby boomers and early Gen X have been labeled the “i-Generation,” or “Gen I.” This tech-savvy group is aware of the ills of the… Read More
