This month we’ll take a comprehensive look at the differences between focus groups and in-depth interviews, and provide insight into the process of choosing to use one or the other. Focus groups are used to conduct qualitative market research… Read More
Blog
-
Christmas Shopping Strategy
As we enter the 2018 Holiday season, all market watcher and observer eyes will be on this year’s shopping trends. 2017 saw an astonishing 583.9 billion spent on brick and mortar store shopping and an impressive 108 billion dollars spent… Read More
-
Maryland Falls in Love
As fall begins, Observation Baltimore surveyed over 1,200 Marylanders to gain insight on their thoughts, feelings and experiences with regard to dating. We first obtained relationship status and found of those surveyed, the majority (38%) are married, followed by 22%… Read More
-
Place Your Bets
With casinos popping up all over Maryland, we decided to see how Marylanders felt about them. Depending on your luck, you can leave the casino with a little extra cash in your pocket. These high-risk stakes bring lots of people… Read More
-
Geared Up for Ravens Season
It is no secret that Maryland loves their crabs, Natty Boh, and Ravens football. With the football season quickly approaching, you see the sea of purple all over town. We surveyed our participants about their excitement for the upcoming season…. Read More
-
Got Crabs?
Hello again! Hope everyone is enjoying their summer. It is time for another look at what Baltimore residents like to do in the summer. While we are all still reeling from the departure of Manny Machado, there is another proud… Read More
-
Seeking Adventure in Maryland
When it’s not too hot out, Maryland can be a very fun state to enjoy the great outdoors. With beaches, mountains, lakes, trails, parks, historic cities and a beautiful bay, it can be hard to choose exactly what to do…. Read More
-
The Importance of Summer Vacation
Research shows Americans work more than anyone in the industrialized world. They also take less vacation, work longer days and retire later. Productivity and stress management trainer and coach, Joe Robinson, author of, “Work to Live” and “Don’t Miss Your… Read More
-
Baltimore Residents’ Plan for Summer
Summer is almost upon us time for hot weather, hot-dogs, fireworks and everyone’s favorite few weeks of the year, vacation. We asked 1,300 local residents about their vacation plans for the summer of 2018 and this is what we found:
-
Defining The Information Technology Workforce
According to CompTIA’s IT Industry Outlook 2018; Analysis of the tech workforce begins with an important distinction. As depicted in the Venn diagram below, there are two components to the tech workforce. All workers employed by U.S. technology companies represent… Read More