A hybrid qualitative methodology provides multiple discovery channels to enrich learning and expand inclusive opportunities for participation. At its core, hybrid qualitative research is based on the same fundamental principles and ideas, and designed to accomplish the same objectives, whether… Read More
Archive for the ‘Uncategorized’ Category
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Observation Baltimore: One of the Top Facilities Worldwide
Observation Baltimore, Baltimore’s Premier focus group facility, is consistently rated “One of the Top Facilities Worldwide” by Impulse Survey. Located at the Research Park on the parameter of University of Maryland’s Baltimore County campus, we are a few miles from… Read More
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Qualitative Versus Quantitative Market Research
“April hath put a spirit of youth in everything,” to quote William Shakespeare. With tulips and daffodils peaking and DC’s famous cherry blossoms festival taking place this past weekend, the spirit of spring’s renewal is inevitable and contagious. As our… Read More
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