Branding and success in the marketplace go hand-in-hand for every company. Companies with well-known, respected brands are certainly in a tier above similar companies with brands that are not as fully developed. The goal of building a brand is to… Read More
Posts Tagged ‘In-Depth-Interviews’
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Choosing Between Focus Groups and In-Depth Interviews
Two weeks ago we discussed what focus groups are and how they relate to qualitative market research. This week we’ll look at the differences between focus groups and in-depth interviews and when to use one or the other. Focus groups… Read More