Posts Tagged ‘Business’

• Data Mining—Why is it Important?

  • September 30th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: alexander, analysis, analyzing, Blogs, Business, business question, capable, cdc, characteristics, Clients, crm, customer, Data, data access, data mining, Data Mining—Why is it Important?, data processing, digging, discover, doug, enabling technologies, evolutionary step, expectations, experts, exploring, extracting, extraction, facebook, five major elements, game changer, good information, graph table, hidden patterns, ibm, important, knowledge driven decisions, linkedin, mining, misuse, patterns, powerful, predictions, predictive information, process, product providers, qualitative market, rdbms, realm, relationship management, Research, retrospective, scour databases, sets of data, social media conversations, software, statistical, survey, survey data, techniques, term, The Research Group, thearling, trends, twitter, university of texas, useful format, visual, wikipedia
    

  Data mining starts with the client.  Clients naturally collect data simply by doing business; so that is where the entire process begins.  But Customer Relationship Management (CRM) Data is only one part of the puzzle. The other part of the… Read More

• How Social Media Affects Branding :: Observation Baltimore

  • September 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Ad spending, Advertising, analyze the effectiveness of your social media marketing efforts, brand followers, Branding, Brands and Social Media, Brands and Social Media: Real Life Lessons, build a community of brand followers, Business, businesses, Companies, company, Corporate Branding Strategies, effective Social Media Marketing Campaign, facebook, How Social Media Affects Branding, Internet based advertising, Market Research, market research industry, market research specialists, Marketing, Marketing Campaign, marketing efforts, Marketing Industry Report, marketing platforms, Maryland, Maryland Market Research, Maryland Market Research Facilities, Observation Baltimore, Observation Baltimore: How Social Media Affects Branding, print advertisements, Research Industry, research specialists, Social Media, Social Media Affects Branding, Social media boom, Social Media Enhances Corporate Branding Strategies, Social Media Enhances Your Brand, Social Media Marketing, Social Media Marketing Campaign, social media marketing efforts, Social Media Marketing Industry Report, Social media outlets, social media profiles, televisions advertisements, utilizing social media, utilizing social media for marketing purposes
    

  Ad spending is projected to increase by 2.2% this year in the U.S. While this number does not seem very significant, consider that Internet based advertising/Social Media marketing is expected to grow by 13.5%, while newspapers are projected to be… Read More

• Understanding the Value of Market Research

  • July 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: advertisements, analyze, Analyzing results, Answers, Benefit, benefit from market research, Business, Clients, collected the data, Collecting data, Communicate, Competition, Cost, Create benchmarks, Customer base, Customers, Data, decision making, Defining objectives, Developing questions, Developing the sample, drive behavior, emotive insights, face-to-face interviews, Focus Groups, Guide, Identify Opportunities, Improve, Industry, influence decisions, insights, Interpret, mail, Market Research, Market research in the United States, Minimize Risk, Objectives, Observation Baltimore, optimize their advertisements, Potential Clients, predict market trends, psychology, Qualitative market research, Questions, Research, Research Group, research objectives, researchers, Respondents, Risk, Sample, science of listening, Scientific, sociology, summary, Telephone, The Research Group, THE RESEARCH PROCESS, Timing, Tool, Understanding, Understanding the Value of Market Research, Value of Market Research, web-based surveys
    

  Market research is a powerful tool, which can be utilized to better understand a company’s customer base– allowing these companies to optimize their advertisements, predict market trends and guide their overall decision making. As one article put it, market research… Read More