Focus groups provide the opportunity to understand how consumers perceive a certain brand, product, or service. In order to fully understand respondents’ thoughts and opinions, focus group researchers need to not only understand what respondents think, but also the underlying… Read More
Posts Tagged ‘body language’
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Focus Groups: Stop, Listen and Look…
Or you may miss the single most important piece of data you were looking for. Focus Groups provide an optimal medium to “meet” your customer. Participants have given up their time to provide you with valuable insight on… Read More