How Do Consumers Perceive Surveys Released by Businesses?

They’re popping up everywhere: on Facebook, business websites, blogs, and in your inbox. Surveys are being issued more and more by small and large companies alike in attempts to engage their consumer base and garner insights about the products and services they offer. Though these surveys reveal consumer perceptions about the companies at hand, is it possible to measure consumer perceptions on the process itself of taking surveys?

The clever industry experts over at Cint, a privately owned software company specializing in market-leading, innovative research products, recently sought to find out just that: the company conducted a survey on surveys. Click this link to take a look at this compelling infographic they released with the resulting data to see how impactful surveys actually are!

Interested in offering up your own opinion as a consumer? Sign up directly for one of Observation Baltimore’s focus groups by visiting To learn more, please contact Barbara Gassaway and the market research specialists at Observation Baltimore today by calling 410-332-0400 or click here!

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Source for Infographic:

the impact of surveys

This entry was posted on Monday, November 12th, 2012 at 9:40 pm. Both comments and pings are currently closed.

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