Posts Tagged ‘Customers’

• Understanding the Value of Market Research

  • July 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: advertisements, analyze, Analyzing results, Answers, Benefit, benefit from market research, Business, Clients, collected the data, Collecting data, Communicate, Competition, Cost, Create benchmarks, Customer base, Customers, Data, decision making, Defining objectives, Developing questions, Developing the sample, drive behavior, emotive insights, face-to-face interviews, Focus Groups, Guide, Identify Opportunities, Improve, Industry, influence decisions, insights, Interpret, mail, Market Research, Market research in the United States, Minimize Risk, Objectives, Observation Baltimore, optimize their advertisements, Potential Clients, predict market trends, psychology, Qualitative market research, Questions, Research, Research Group, research objectives, researchers, Respondents, Risk, Sample, science of listening, Scientific, sociology, summary, Telephone, The Research Group, THE RESEARCH PROCESS, Timing, Tool, Understanding, Understanding the Value of Market Research, Value of Market Research, web-based surveys
    

  Market research is a powerful tool, which can be utilized to better understand a company’s customer base– allowing these companies to optimize their advertisements, predict market trends and guide their overall decision making. As one article put it, market research… Read More

• Online Branding and Marketing Blogs: A Digital Revolution

  • July 7th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: ad campaign, Advertising, advertising consistency, analytics, billboard, blogging, Blogs, Books, Brand, Brand name, Branding, broadcast, building equity, Cable, Campaign, communications, Companies, Consistency, Cost-effective, Customers, delicious, demographic, Digital branding, Digital Revolution, Digital World, effectiveness, facebook, flickr, Google Adwords, hours that people spend online each week, increased flexibility, instant feedback, Internet, Leads, Magazines, Mainstream, Market Research, marketers, Marketing, Marketing Blogs, Measurability, Media, Medium, Music, Newspapers, ning, Online, online advertising, Online Branding, Online Branding and Marketing Blogs: A Digital Revolution, online marketing, online marketing channels, Online messaging, online revolution, online searches, online visibility, Price, print, Products, psychographic, Radio, Ranking, Reading, Reading Magazines, real-time exposure tracking, Reputation Management, Satellite, scribd, search engine optimization, Search Marketing, Searches, SEO, Services, Social Media, Surf the internet, target audience, targeted prospects, Targeting, technorati, Trademark, traditional campaigns, TV, twitter, visibility, website, yelp, youtube
    

  The days of a singular ad campaign – print, broadcast, billboard, etc. – are over. As the interests of Americans continue to expand, it is the creative marketers that will succeed.  The average U.S. consumer listens to 20 hours of… Read More