Google recently announced the launch of its brand new, formal market research offering. The system works as follows:
- Brands, small businesses and marketers use Google consumer surveys to conduct online market research
- Google then places the questions in front of targeted web denizens when they land on a premium content page in Google’s publisher network
- Brands and businesses pay $0.10 to $0.50 per response depending on targeting preferences
- Google then weighs and analyzes the data
Google’s market research platform is a hybrid do-it-yourself survey combined with elements of more traditional research techniques. Brands/businesses are responsible for creating their own questionnaire; determining the target audience based on gender, age group, or geographical region; and identifying the total number of responses. Then, Google drives the sampling, weighting, and analysis. Google then provides the resulting data via a simple online interface.
What do you think of Google’s new market research offering?
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