Market Research has changed drastically and in a good way! Without change, there is no innovation. Many changes can be seen in the structure of research, primarily the growing need for field management & virtual recruiting
Observation Baltimore engages in this change and strives to continually grow alongside the research industry. As our industry changes, Observation Baltimore staff grows in our focusing on education. All while perfecting our processes to expand our capabilities beyond the walls of our Baltimore facility.
Fieldwork Management
Observation Baltimore is leveraging our connections with trusted, industry leading professionals, and our highly rated Client & Project Management teams to provide you with a 1-stop shop for your full service qualitative market research field management needs.
Fieldwork management can be chaotic & time consuming. Encompassing a multitude of segments, geographies and methodologies, our well experienced Project Management team proactively coordinates and oversees your project’s recruitment from start to finish so you can focus on what matters: your research.
Virtual Research Management
Virtual research is very much here to stay. Experiencing this shift, Observation Baltimore staff has focused efforts on perfecting and growing this methodology.
Our database has grown to include more geographic variability and incorporating greater touchpoint reminders to keep respondents aware of their confirmed sessions. Since March 2020, Observation Baltimore has recruited over 3,000 participants and retained a 90% Show Rate. We are experts in recruiting for virtual research!
