You have done your research. You know that women have an outsize influence on purchasing decisions and so you’ve conducted a single-gender focus group to understand the needs and wants of your target female consumers. Now that you have this… Read More
Posts Tagged ‘female shoppers’
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The Outsize Influence of Female Shoppers
When it comes to marketing, it’s important to consider the needs of female shoppers. That’s because women account for a huge portion of American buying power and influence the majority of household purchasing decisions. In fact, according to Forbes, “Women… Read More