Getting paid to participate in a focus group is a fast, easy way to make some extra money. Too good to be true? It’s not, but if you’re like most people, you might have a few questions before you jump headfirst into the world of focus groups. There are plenty of ways of earning money that claim to be simple, but don’t actually deliver on their promise. However, focus groups are a legitimate method for earning some extra money quickly and easily. Read on to learn about focus groups, how you can make money, and where you can participate.
What is a Focus Group?
You can read our blog post for a more in-depth look at focus groups, but the basic idea is pretty simple. Focus groups are a qualitative research method used by businesses to gain insight into their consumer base. A business may use a focus group to get ideas for a new product or marketing campaign. Participants are recruited based on certain traits that a business is looking for. For example, if the business is a clothing chain whose chief demographic is young adults, it may seek young adults in the area who frequently shop at clothing stores. The group is usually made up of no more than 10 people and one moderator, who guides the discussion and encourages conversation relevant to the research being conducted. Once the group is finished, the participants are paid for their time and the business uses the information gained to further their research and objective.
Where Can I Participate?
Are you interested in participating in a focus group? Focus groups are held at market research facilities such as Observation Baltimore. Observation Baltimore pays CASH to individuals who participate in our qualitative studies at our Baltimore research facility. If you want to take part in one of these studies, please:
- Join our mailing list by signing up at www.observationbaltimore.com/getpaid
- Like us on Facebook – we post select studies on Facebook with assigned call-in numbers – at www.facebook.com/observationbaltimore
- Email us at info@obaltimore.com for more info or to connect.
