Attending Focus Groups: What to Expect

Focus groups are typically led by an individual known as a moderator. This market research specialist is responsible for not only guiding the focus group discussion, but also keeping time, delivering the script, and establishing a trusting relationship with participants.

In short, the role of a moderator is to keep the focus group…well, focused.

But, more than that, a moderator is responsible for the overall success of a focus group. Much of the data quality in a focus group depends on how effectively the moderator asks the questions and how well this person keeps the discussion targeted on the research objective.

A focus group is only as strong as its moderator.

Where are Focus Groups Held?

Observation Baltimore, located on the campus of the University of Maryland, Baltimore County (UMBC), hosts focus groups on a wide variety of topics in our state-of-the-art, spacious, and comfortable suites. If you think you might be interested in participating in a future group feel free to sign up on our database at www.observationbaltimore/getpaid

Observation Baltimore’s Master Moderator: Barbara Gassaway.

Named one of “Maryland’s Top Business Women” and “Future 50 Companies” by Smart CEO magazine, Barbara has over 15 years of creative market research experience in the health care and consumer industries. As a seasoned research consultant and RIVA trainer, she is considered by many to be one of the nation’s market research industry leaders.  A loyal client refers to Barbara as the “rock star of moderators.”

To learn more about Focus Groups, Observation Baltimore, or Barbara Gassaway, please contact our market research specialists today by calling 410-332-0400 or click here!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey.

We understand market research!

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