Observation Baltimore Joins Ironwood Insights Group

Observation Baltimore is proud to be part of the Ironwood Insights Group.

Recruiting at the Core

Our recruiting team remains the foundation of our market research services and a key reason we are Maryland’s premier firm.

Client-Centered Approach

We begin each project with in-depth client collaboration and a detailed review of target audience profiles and screening criteria.

Always Up-to-Date

Our respondent database is constantly refreshed via Panel Fox tracking, ongoing participation updates, and monthly social outreach, supported by personalized communications.

Phone Verification: A Standard

We ALWAYS use telephone verification to confirm blinded recruiting criteria and ensure accuracy before participation.

Built on Integrity

As members of AMA, Insights Association, SHSMD, and QRCA, we uphold ethical standards and stay current through industry training, publications, and events.

Accountability in Practice

We hold our team to the highest standards in ethical compliance and data privacy, aligning with best practices across the research industry.

Modern Research, Convenient Location

We support both in-person research with closed-circuit viewing and virtual projects using emerging platforms. Our McHenry Row facility is easily accessible and client-friendly—close to transit and accommodations.