Posts Tagged ‘Test Market’

• The National Anthem: Baltimore makes its Mark on History!

  • July 12th, 2012
  • Posted in All About Baltimore, Baltimore Market Research, General, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: Baltimore, Barbara Gassaway, Battle of Baltimore, focus group, Fort McHenry, Francis Scott Key, Market Research, National Anthem, Observation Baltimore, Test Market, The Star-Spangled Banner, War of 1812
    

  A few weeks ago, we wrote a blog titled, The Bicentennial of the War of 1812: How Baltimore Built its Legacy. In that post, we outlined Baltimore’s involvement in the War of 1812. But as many Baltimoreans may have noticed,… Read More

• Star-Spangled Sailabration: A Historic Baltimore, Maryland Event

  • June 13th, 2012
  • Posted in Advertising News, All About Baltimore, Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: Baltimore, Barbara Gassaway, Blue Angels, international parade of ships, Market Research, Maryland, National Bicentennial, Observation Baltimore, Star-Spangled 200, Star-Spangled Sailabration, Test Market, War of 1812
    

  From Wednesday, June 13 to Tuesday, June 19, Baltimore, Maryland will be overrun by more than 40 tall ships and naval vessels as part of Star-Spangled Sailabration. This international parade of ships is just one part of the national launch… Read More

• Why Use Baltimore as a Test Market? :: Observation Baltimore

  • November 3rd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Ace of Cakes, average disposable income, Baltimore is a perfect market, Baltimore’s diverse population of consumers, Baltimore’s famous seafood, Baltimore’s popularity, Bonuses Of A Good Test Market, BWI Airport, Cal Ripken jr, Chick-fil-a, client services, Clients, courteous and proactive hospitality, demographic information on Baltimore, demographics, Disney, diverse consumer population, downtown Baltimore, economic growth, Edgar Allan Poe, effective test market, experienced recruiting, good test market, healthcare and business professionals, Market Research, market research industry, market research specialists, microcosm of American culture, National Aquarium, Observation Baltimore, Oriole Park at Camden Yards, People are Using Baltimore More Often to Test New Products…, Polaroid, population, Raven’s Stadium, reflecting American norms, researchers, Respondents, Rich with diversity, Spot On Energy™, Test Market, UMBC, University of Maryland Baltimore County’s, Virgin Cola, Why Use Baltimore as a Test Market?
    

  Not every city has the composition to serve as an effective test market. Researchers look for markets that come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender. A… Read More