Posts Tagged ‘Respondents’

• Why Use Baltimore as a Test Market? :: Observation Baltimore

  • November 3rd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: Ace of Cakes, average disposable income, Baltimore is a perfect market, Baltimore’s diverse population of consumers, Baltimore’s famous seafood, Baltimore’s popularity, Bonuses Of A Good Test Market, BWI Airport, Cal Ripken jr, Chick-fil-a, client services, Clients, courteous and proactive hospitality, demographic information on Baltimore, demographics, Disney, diverse consumer population, downtown Baltimore, economic growth, Edgar Allan Poe, effective test market, experienced recruiting, good test market, healthcare and business professionals, Market Research, market research industry, market research specialists, microcosm of American culture, National Aquarium, Observation Baltimore, Oriole Park at Camden Yards, People are Using Baltimore More Often to Test New Products…, Polaroid, population, Raven’s Stadium, reflecting American norms, researchers, Respondents, Rich with diversity, Spot On Energy™, Test Market, UMBC, University of Maryland Baltimore County’s, Virgin Cola, Why Use Baltimore as a Test Market?
    

  Not every city has the composition to serve as an effective test market. Researchers look for markets that come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender. A… Read More

• Understanding the Value of Market Research

  • July 22nd, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: advertisements, analyze, Analyzing results, Answers, Benefit, benefit from market research, Business, Clients, collected the data, Collecting data, Communicate, Competition, Cost, Create benchmarks, Customer base, Customers, Data, decision making, Defining objectives, Developing questions, Developing the sample, drive behavior, emotive insights, face-to-face interviews, Focus Groups, Guide, Identify Opportunities, Improve, Industry, influence decisions, insights, Interpret, mail, Market Research, Market research in the United States, Minimize Risk, Objectives, Observation Baltimore, optimize their advertisements, Potential Clients, predict market trends, psychology, Qualitative market research, Questions, Research, Research Group, research objectives, researchers, Respondents, Risk, Sample, science of listening, Scientific, sociology, summary, Telephone, The Research Group, THE RESEARCH PROCESS, Timing, Tool, Understanding, Understanding the Value of Market Research, Value of Market Research, web-based surveys
    

  Market research is a powerful tool, which can be utilized to better understand a company’s customer base– allowing these companies to optimize their advertisements, predict market trends and guide their overall decision making. As one article put it, market research… Read More