Posts Tagged ‘game design’

• What is “gamification” and how does it relate to research!?

  • June 4th, 2012
  • Posted in Advertising News, Baltimore Market Research, Focus Groups, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Tips and Resources for Researchers, Tips for Improving Creativity, Uncategorized, Useful Information
  • Tags: Tags: Barbara Gassaway, customer engagement, focus group, game design, Gamification, Gaming Facts and Statistics, increase engagement, Market Research, Observation Baltimore, Research through Gaming
    

  More and more we are hearing about gaming and how it is being incorporated in various industries – research is no exception. Defined, gamification is the process of applying game design techniques and processes to non-game applications to encourage customer… Read More