The West Coast Quirk’s Event is just around the corner. If you are planning to attend, we would love to hear from you. Our Account Executive, Ryan Ross and Project Manager, Alex Leisawitz will both be in attendance, so be… Read More
Posts Tagged ‘Focus Groups’
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The Purpose and Benefits of Focus Groups
In the market research field, focus groups are a technique used to gain insights from a target audience about their feelings around a specific product or service. Idealy conducted in a designated facility, a focus group is generally made up… Read More
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When Is Market Research Needed?
Most business owners have heard of market research, but they may not realize exactly when and why it should concern them. Whether you are preparing to launch a company or you have been in the business a while and are… Read More
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Focus Group Facts: The Importance of Body Language
Focus groups provide the opportunity to understand how consumers perceive a certain brand, product, or service. In order to fully understand respondents’ thoughts and opinions, focus group researchers need to not only understand what respondents think, but also the underlying… Read More
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The Power of Tapping into an Adolescent Audience
When it comes to market research, one of the biggest obstacles faced is finding out what your audience wants. Focus groups offer an opportunity to ask carefully targeted questions to the exact populations that represents your desired target market. Baltimore… Read More
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How Can Focus Groups Connect You with Baltimore Millennials?
If millennials make up one-fourth of the United States population, then why is it so difficult for many market researchers to wrap their heads around them? At 77 million strong across the United States, millennials wield about $1.3 trillion in annual buying… Read More
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Focus Groups: Stop, Listen and Look…
Or you may miss the single most important piece of data you were looking for. Focus Groups provide an optimal medium to “meet” your customer. Participants have given up their time to provide you with valuable insight on… Read More
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Need Cash for the Holidays?
Black Friday and Cyber Monday have come and gone, and the holiday shopping season is now in full swing, both at the store and online. Consumers are buying new video game consoles for family members, new smartphones for loved ones,… Read More
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How Do Companies Use Market Research to Improve Their Brand?
Branding and success in the marketplace go hand-in-hand for every company. Companies with well-known, respected brands are certainly in a tier above similar companies with brands that are not as fully developed. The goal of building a brand is to… Read More
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Do you watch TV25? Do you like getting paid CASH for your opinion?
If you answered yes to either of these questions, you have come to the right place. We conduct round table discussions called focus groups at our facility in Catonsville, Maryland that pay you in cash for your opinions. It’s as… Read More