Central location testing (CLT) creates an ideal environment for a range of different product testing scenarios. It offers the opportunity to gather a large number of focus group participants into a neutral location that is devoid of external stimuli. CLTs… Read More
Posts Tagged ‘Baltimore’
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Baltimore Fall Activities
Fall is finally upon us and that means beautiful weather, a plethora of outdoor activities, and pumpkin-spiced everything. According to our Baltimore research survey conducted by Observation Baltimore, Maryland offers a surplus of festivals, places to pick seasonal fruits and… Read More
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How Can Focus Groups Connect You with Baltimore Millennials?
If millennials make up one-fourth of the United States population, then why is it so difficult for many market researchers to wrap their heads around them? At 77 million strong across the United States, millennials wield about $1.3 trillion in annual buying… Read More
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Baltimore: College Town USA
Baltimore is home to a great many colleges, earning it the nickname “College Town USA.” There are upwards of 25 colleges located in the Baltimore Metropolitan Area. Among these are some of the most well-known and prestigious institutions in… Read More
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Baltimore: A City of Neighborhoods
Baltimore is a place of great diversity with over 200 distinct neighborhoods. Many people who live in the city will not say they live in Baltimore, but that they live in “Federal Hill” or “Hampden.” There is a strong… Read More
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Art and History: A Brief Guide to Baltimore Art
Visiting museums is a wonderful way to spend an afternoon. Depending on the museum, you can choose to take a journey through the history of mankind or simply take in some thought-provoking artwork. Baltimore offers an array of options… Read More
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Dare to be Wild: Animal Exhibits in Baltimore
When you want to unleash your wild side, where do you go? You go see the exotic and beautiful animals in a zoo or aquarium, of course. Baltimore is home to two amazing exhibits where you can get a… Read More
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Baltimoreans Cast Their Vote Early
There’s certainly no shortage of candidates in the mix for the 2016 Presidential Election—some announced, some soon to announce, some still on the fence, and all emphasizing different principal issues as part of their campaign platform. With so many politicians… Read More
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The Snowball: A Baltimore Classic
Ah, the snowball. It seems like everyone in Baltimore has a fond memory of tasting these delicious treats. Strangely enough, the snowball is pretty specific to Baltimore and many people throughout the United States don’t even know what they’re… Read More
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How Far Is Our Baltimore Focus Group Facility From You?
Our focus group facility is conveniently located just six minutes from BWI airport, which houses both AMTRAK and MARC trains. Our unbelievably close proximity to I-95 makes Observation Baltimore a quick drive from a variety of major neighboring cities…. Read More