An early snow and some of the first sustained cold temperatures of the year are here in Baltimore, and it’s not even winter yet. Though the snow looks to be over for the time being, temperatures aren’t expected to get… Read More
Archive for the ‘Market Research’ Category
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How Do Companies Use Market Research to Improve Their Brand?
Branding and success in the marketplace go hand-in-hand for every company. Companies with well-known, respected brands are certainly in a tier above similar companies with brands that are not as fully developed. The goal of building a brand is to… Read More
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The Use of Ethnographies as a Market Research Methodology
Ethnographies are a methodology that is gaining popularity in the research community. They switch the dynamic of a focus group. Instead of coming to a facility to partake in a focus group, participants are observed in their homes by researchers,… Read More
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Halloween Market Research Trends
Halloween is here, and while consumers are predicted to spend slightly less this year on holiday celebrations than in 2012, the candy industry still anticipates big numbers. Halloween celebrants are expected to spend more than $2 billion on candy this… Read More
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Choosing Between Focus Groups and In-Depth Interviews
Two weeks ago we discussed what focus groups are and how they relate to qualitative market research. This week we’ll look at the differences between focus groups and in-depth interviews and when to use one or the other. Focus groups… Read More