We recently had the opportunity to talk with Bill Killam of User-Centered-Design, Inc. about usability studies. Bill has been in the industry for 30 years, so he’s a great source of knowledge. We conduct a number of usability studies, so… Read More
Archive for the ‘Market Research Specialists’ Category
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Conducting Market Research in a Patient Support Group Format
We all like to know that we are not alone – that there is someone out there who has experienced what we have, felt what we have felt, and gotten along in spite of difficult circumstances. For patients diagnosed with… Read More
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Super Bowl Commercials: How Effective are They?
Super Bowl commercials have as much pressure to perform as the NFL players vying for the big win on game day. We expect ads that air during the Super Bowl to do more than just bide the time between quarters:… Read More
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Market Research & Advertising Agencies | Baltimore Market Research
If you’re a fan of Mad Men, you might think that the creatives at advertising agencies lounge around on couches, sipping their favorite drink on the rocks, and waiting for inspiration to strike. But savvy advertising and marketing companies in… Read More
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Make Your New Years’ Resolutions Last: Tips from a Market Research Facility
The New Year has finally arrived and people everywhere are taking out their pen and paper and updating the notepads on their mobile devices with their resolutions for 2013. We’ve all been guilty of ditching our goals for the upcoming… Read More
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Technology in Market Research: Virtual Worlds
Although less than 1% of the world’s population currently participates in virtual worlds – such as Second Life – these online platforms are poised to play increasingly important roles in the business community. In fact, several major businesses, including American… Read More