Archive for the ‘Tips for Saving Time’ Category

Packaging Exploratory by ABC Packaging :: Focus Group Case Study

Thursday, June 28th, 2012

The Mission: ABC Packaging wanted to test new packaging for one of their products.

ABC Packaging wanted to better understand the effectiveness and appeal of their new product packaging among their target market, 18-25 year old males.

The Process: ABC Packaging decided that Focus Groups would best help them evaluate their new packaging.

ABC Packaging chose to work with Observation Baltimore, one of the nation’s premier focus group facilities.  They chose us for several reasons, including:

  • Observation Baltimore has been serving the market research industry for two decades and is rated “One of the World’s Best,” by Impulse Survey.
  • Observation Baltimore’s competent recruiters filled ABC Packaging’s focus groups with quality respondents in the company’s target market, fitting their specific requirements.
  • Observation Baltimore features state-of-the-art, spacious, and comfortable focus group suites.
  • Baltimore is the perfect market to conduct research. It is a microcosm of American culture! Not only does Baltimore have a diverse consumer population residing in the 5 counties surrounding the city, but Baltimore is also rich with economic growth and charmed with history.

The Benefits: ABC Packaging used the information and insights they gained during their focus groups to alter their packaging to better meet the needs and desires of their target audience.

“Observation Baltimore exceeded our expectations,” said a representative of ABC Packaging. “The focus group facility was top notch, our moderator was both extremely professional and helpful, and we gained enough useful information in our focus groups to better align our packaging with the needs of our clientele. “

The Solution: ABC Packaging was able to pinpoint the most important design features of the different packaging options they were testing. This provided the company with a much deeper understanding of the wants and needs of their customers and allowed ABC Packaging to design a plan to create and implement more effective packaging in the future.

Observation Baltimore even offered to ship all of the materials from the focus groups back to California so that they didn’t have to cart them home with them. And when ABC Packaging arrived back in California, their shipment was already waiting for them.

ABC Packaging is sure to be back soon!

To learn more about Focus Groups, please contact the market research specialists at Observation Baltimore today by calling 410-332-0400 or click here! And if you are interested in participating in a future focus group, sign up at www.observationbaltimore/getpaid.

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey.

We understand market research!

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Commuting: The Economy’s Effect on Daily Travel

Wednesday, December 7th, 2011

High gas prices and the current economic recession have created one of the least commuter-friendly environments in recent memory.  So how are commuters responding?   Observation Baltimore investigates:

– Drivers report more stress and frustration related to commuting worldwide (IBM Global Commuter Pain Survey).

– Compared to 2010, a number of cities have seen a rise in the number of people relying more on public transportation (IBM Global Commuter Pain Survey).

– Overall, traffic has decreased in the US in recent years as more telecommuters emerge creating less people commuting to and from work (2011 Annual Urban Mobility Report).

– The overall travel time to work index nationwide is 1.20, down from 1.25 in 2005 (2011 Annual Urban Mobility Report).

– Surprisingly, congestion is becoming a larger problem outside of “rush hour,” with approximately 40% of delays occurring mid-day and in the overnight hours (2011 Annual Urban Mobility Report).

– The average U.S. commuter spends 50 minutes per day in his/her vehicle (U.S. Census Bureau).

If public transportation is not an option for you and you wish to decrease your commuting time and/or stress level, Observation Baltimore offers a few tips:

1. Carpool: When public transportation is inconvenient, carpooling may be a solution and you can share the gas expense.  Plus with many states offering carpool only (high occupancy vehicle or HOV) lanes, carpooling can also shorten your commute.

2. Wake Up Earlier or Travel at Non-Peak Hours: Fewer people on the road make congestion less likely and lessens the stress of your commute.

3. Take Alternate Routes: As most commuters use the highways, back roads may be your best chance for a traffic-free commute.   Even if this doesn’t save time, continually moving and not sitting in traffic may be much less stressful.

If you have any questions, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.  We understand market research!

Follow us on FacebookTwitter and LinkedIn!

Sources:
Why Gas Prices are High

IBM Global Commuter Pain Survey: Traffic Congestion Down, Pain Way Up

Why American Commute Times are Difficult to Compare to Other Countries

Traffic Report: Slow Economy Speeds Commute

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Getting Time on Your Side

Thursday, December 1st, 2011

Unless you are a member of the Rolling Stones, time is probably not on your side (if you are too young to get this reference, checkout this clip from YouTube).

Let’s face it, it is hard to find a minute to do anything in today’s busy world, let alone find the time to do everything you want. Whether you aspire to spend more time with your family, find the time to exercise, quit smoking, or just relax, there just doesn’t seem to be enough time in the day to accomplish all of your goals.

Want more time?  Who doesn’t?

Herein we provide some tips to help you move faster (and hopefully healthier and happier) toward those tasks you either enjoy more or will better serve you:

1. Shop Online: Sites such as Amazon offer life’s staples delivered right to your door, and often for a savings off in-store retail. This includes anything from tea bags and dog food, to paper supplies. Many online retailers also offer delivery cycles whereby products are sent on a schedule.

2. Beware of surfing: The average American spends 4 hours per day watching television and almost 2 hours surfing online (Neilson). If you spend 5-6 hours per day mindlessly surfing, that is 140-180 hours per month!

3. Reduce your junk mail: Safeguard your e-mail address by using a separate address to surf. E-marketers are sophisticated with sites and blogs tracking your signatures and cycling back junk.

4. Mind your mobile: We’re all guilty of incessantly checking for new messages. Incorporate one hour per day of contact-free time. Don’t become a victim of handheld addiction!

5. Say “No”: Is it really necessary to accept every invitation? Be selective about invitations you select. A good practice is to think about and balance options before accepting.

6. Proactively outline expectations: Often, people create their own time stress by promising too much. If we established realistic time expectations, even clients will understand a better product (and healthier person) will result.

The key to finding more time to accomplish your goals is not working harder – it’s working smarter!

If you have any questions, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.

We understand market research!

Follow us on FacebookTwitter and LinkedIn!

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