Archive for the ‘Internet Statistics’ Category

Baltimore is the Perfect Test Market :: Market Research in Maryland

Friday, May 11th, 2012

Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender.

A good test market is a microcosm of American culture.This is why Baltimore is the perfect market. In addition to a diverse consumer population that resides in the 5 counties surrounding the city, Baltimore is rich with diversity, charmed with history and thriving with economic growth.

Baltimore City Demographic Information General

  • Total Population of 651,154
  • 303,687 Males (46.6% of the population
  • 347,467 Females (53.4%)
  • 205,982 Caucasians (31.6%)
  • 418,951 African Americans (63.4)
  • 9,985 Asian Americans (1.5%)
  • 11,061 Hispanics or Latinos (1.7%)

Family

  • 22.4% of the population is under 18 years of age
  • 11.8% over 65 years of age
  • 65.8% between 18 and 64 years of age
  • 32% of the population is married
  • 257,996 total households
  • Average household size of 2.42
  • Average family size of 3.16
  • 57.4% of homes are family households
  • 26.6% are married-couple family households
  • 42.9% Non-family households

Healthcare

  • 19 Hospitals / health care facilities in Baltimore City
  • Over 5,000 Physicians and surgeons in Baltimore

Higher Education

  • 77.4% of population graduated high school
  • Baltimore City and the surrounding area have 15 major Colleges / universities, both public and private
  • 48,736 enrolled in Baltimore colleges and universities

Business / Professions

  • 12,333 Private business establishments
  • 275,608 Private employment
  • Nearly 3,000 law firms in Baltimore

With Baltimore’s diverse population of consumers, youth, healthcare and business professionals, Baltimore is an ideal location for your next research project.Choose Baltimore…Choose The Research Group!

To find out why large corporation like Chick-fil-a, Spot On Energy™, Virgin Cola, Polaroid, and Disney choose Baltimore as their test market, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

We understand market research!

Follow us on FacebookTwitterGoogle+, and LinkedIn!

Print Friendly

How the Internet is Ruining Your Brain :: Internet Usage Statistics and You

Friday, May 11th, 2012

Did you know that the world’s population spends an average of 35 BILLION hours on the Internet every month? Seems like a lot, doesn’t it? Now I bet you are wondering how computers and Internet usage affect your cognitive brain functions? Well, let’s find out!



Created by: ForensicPsychology.net

What do you think about the information above? Do you agree or disagree? Let us know and comment below!

To learn more about the Internet’s affects on Brain Functions, please contact Barbara Gassaway and the market research specialists at Observation Baltimore today by calling 410-332-0400 or click here! And if you think you might be interested in participating in a future focus group, sign up at www.observationbaltimore/getpaid.

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey.

We understand market research!

Follow us on FacebookTwitterGoogle+, and LinkedIn!

Print Friendly

2011 Holiday Shopping Statistics and Trends

Friday, December 23rd, 2011

Is the Holiday Shopping Craze Driving You Crazy? Well, you are not alone. In fact, 73% of consumers do ALL of their holiday shopping between Thanksgiving and Christmas, according to the Deloitte Annual Holiday Survey. It is no wonder that this time of year can be very stressful, especially for those individuals with large families and long wish lists.

Here are some more shopping statistics to help put the whole holiday shopping experience into perspective for you.

In 2010, holiday sales accounted for a staggering $584.3 billion. But don’t let that number fool you; the recent state of the economy has definitely had a negative effect on holiday spending.

Planned holiday budgets have dropped from $1,052 in 2001 to just $646 in 2011, according to an American Research Group telephone survey of 1,100 people. And with budgets shrinking, shoppers are looking to get a little more bang for their buck. In fact, of the 1,100 shoppers surveyed, 53% said they plan to wait until items go on sale this year instead of paying full price. This may be the reason that during “Cyber Week” this year – Black Friday through December 2nd – online retailers experienced three of the four highest spending days in history.

This brings us to our next point; today’s consumers are more tech-savvy than ever, with 37% doing their shopping online (up from 15% in 2001) and 44% using social media to find discounts, read reviews, and check family and friends’ gift lists. But the Internet shopping boom is not the only technological advancement in holiday shopping. 27% of smartphone owners plan to use their phones to help with their holiday shopping.

•      67% will use their smartphone to search for store locations

•      59% will use their smartphone to compare prices

•      46% will use their smartphone to check product availability

Remember, when all is said and done, the holiday season is not about the gifts you give and receive; it is about spending time with family and friends. So don’t let crazy holiday shopping get you down! Be thankful for what you have.

Happy Holidays from everyone here at Observation Baltimore!

If you have any questions, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.  We understand market research!

Follow us on FacebookTwitter and LinkedIn!

Sources:

2011 Christmas Gift Spending Plans Flat American Research Group, Inc.

2011 Holiday Shopping Statistics and Email Marketing Tips GroupMail

Deloitte Annual Holiday Survey: Down Economy? “Bah Humbug!” Deloitte

Print Friendly

Getting Time on Your Side

Thursday, December 1st, 2011

Unless you are a member of the Rolling Stones, time is probably not on your side (if you are too young to get this reference, checkout this clip from YouTube).

Let’s face it, it is hard to find a minute to do anything in today’s busy world, let alone find the time to do everything you want. Whether you aspire to spend more time with your family, find the time to exercise, quit smoking, or just relax, there just doesn’t seem to be enough time in the day to accomplish all of your goals.

Want more time?  Who doesn’t?

Herein we provide some tips to help you move faster (and hopefully healthier and happier) toward those tasks you either enjoy more or will better serve you:

1. Shop Online: Sites such as Amazon offer life’s staples delivered right to your door, and often for a savings off in-store retail. This includes anything from tea bags and dog food, to paper supplies. Many online retailers also offer delivery cycles whereby products are sent on a schedule.

2. Beware of surfing: The average American spends 4 hours per day watching television and almost 2 hours surfing online (Neilson). If you spend 5-6 hours per day mindlessly surfing, that is 140-180 hours per month!

3. Reduce your junk mail: Safeguard your e-mail address by using a separate address to surf. E-marketers are sophisticated with sites and blogs tracking your signatures and cycling back junk.

4. Mind your mobile: We’re all guilty of incessantly checking for new messages. Incorporate one hour per day of contact-free time. Don’t become a victim of handheld addiction!

5. Say “No”: Is it really necessary to accept every invitation? Be selective about invitations you select. A good practice is to think about and balance options before accepting.

6. Proactively outline expectations: Often, people create their own time stress by promising too much. If we established realistic time expectations, even clients will understand a better product (and healthier person) will result.

The key to finding more time to accomplish your goals is not working harder – it’s working smarter!

If you have any questions, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.

We understand market research!

Follow us on FacebookTwitter and LinkedIn!

Print Friendly

Handheld Devices: Addiction or Obsession?

Friday, November 25th, 2011

Is there a difference? As a guilty member, I ponder how this mania is affecting our lives, and specifically our relationships?

Observation Baltimore researchers have reviewed the data, and importantly, provide recommendations that may prove helpful even for those of us who would rather remain in denial.

The Facts:

1. A new study suggests that college students worldwide are “addicted” to portable electronic devices, such as cell phones, laptops and MP3 players. But we have a feeling that this addiction does not just pertain to college students. (HealthDay News)

2. One in eight people consider themselves to be addicted to the Internet. (Internet Addiction Expert)

3. There are 5.3 billion mobile subscribers. That’s 77 percent of the world population. (mobiThinking)

4. There are 302.9 million mobile subscribers in the U.S. That’s 96 percent of population. (mobiThinking)

5. Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile. (mobiThinking)

6. 2.5 billion text messages are sent each day in the U.S. (Neustar)

7. As of November 2011, there are more than 350 million active users [44 percent] currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook as non-mobile users. (Facebook official statistics)

8. The average American household spent $1,380 over the past year on consumer electronics.  This makes the CE industry a $165 billion per year industry, thriving in spite of a recession. (Consumer Electronics Association)

9. A Chinese study in 2011 confirmed that intensive use of the Internet changed the size of different parts of the brain. It also altered the way the subjects learned, making computer use more efficient but causing damage to short-term memory and decision-making. (Internet Addiction Expert)

Our obsession may soon be labeled a clinical addiction:  The academic community is investigating creation of a DSM (Diagnostic and Statistical Manual of Mental Disorders) tool to diagnose electronic addition.

If you’re among the “over-wired,” consider the following:

1. Document Time Spent: There are many shareware programs that will track how much time you expend online (many with free trial versions):  Windows “Productivity Calculator” and Firefox “Page Addict.”

2. Create Rules: Commit to offline time, whether it’s an entire day, or just hours per day, define a window to disconnect electronically and reconnect personally.

3. Turn-Off Sound Alerts: Those surrounding you will be thankful, and you’ll experience fewer auditory interruptions.

4. Move Away from the Device: Leave your device out of reach, (especially while driving), and spend time with faces or papers.

Although written somewhat in jest, please be careful not to allow technology to replace people in your life:  “Loneliness is an increasingly common by-product of an over-reliance on technology, which in itself is used as a remedy for the problem it created.” (Erupting Mind)

To find out more, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.

We understand market research!

Follow us on FacebookTwitter and LinkedIn!

Sources:

College 101: Cellphones, Laptops, Music Players
Which Technology Devices are Most Associated with Addiction to the Internet?
10 Scientific Studies That Prove Internet Addiction Exists
How Addiction to Electronics Affects the Environment & Our Lives
Wireless Quick Facts
USA Text Message Statistics

Print Friendly