Archive for the ‘Holiday Shopping Stats’ Category

Transition of Saint Valentine

Wednesday, February 8th, 2012

Many theories exist as to the origin of Valentine’s Day. The story supported by a majority of historians goes like this…

In ancient Rome during the reign of Claudius II (aka Claudius the Cruel), the emperor engaged his army in numerous bloody conflicts. As time passed, Claudius found it increasingly difficult to convince men to join his dwindling army. His belief was that Roman men did not want to leave their families and so Claudius’ solution was to make marriage illegal! Single men would then have no emotional ties to prevent them from fighting for Rome.

In response, Saint Valentine began to perform secret marriages in direct defiance of the emperor, Claudius II. When Valentine’s actions were discovered, he was immediately put to death, martyred on February 14th, around 270 AD. Pope Gelasius I later declared this day Valentine’s Day in 496 AD.

Today, the February 14th holiday is a worldwide commemoration of love and affection. Some interesting statistics:

Valentine’s Day Statistics

  • Valentine’s Day spending averages $13.19 billion annually;
  • The average US consumer spends $116.21 on Valentine’s Day;
  • Seventy percent (70% ) of those who celebrate give a card, 49% a telephone call, 48% a gift, 37% a special dinner, 33% give candy, 30% go to a restaurant for a meal, 19% give flowers;
  • One hundred eighty million ($108 million) Valentine’s Day cards are exchanged annually, making Valentine’s Day the second-most popular greeting-card-giving occasion behind Christmas.
  • Hallmark has over 1330 different cards specifically for Valentine’s Day.
  • Nearly 50% of all Valentine’s Day cards are purchased in the week prior to the holiday.
  • Teachers will receive the most Valentine’s Day cards, followed by children, mothers, wives, and then, sweethearts.
  • On average, 196 million roses are produced annually, just for Valentine’s Day.
  • Seventy-three percent (73%) of all flowers are bought by men on Valentine’s Day.
  • Fifteen percent (15%) of U.S. women send themselves flowers on Valentine’s Day.
  • About 3% of pet owners will give Valentine’s Day gifts to their pets.

Cheers to a happy Valentine’s Day!

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If you have questions, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.

We understand market research!

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Sources:

The History of Valentine’s Day History.com

Valentine’s Day Statistics Squidoo.com

Valentine’s Day Facts & Trivia Scribd.com

Valentine’s Day Statistics StaticBrain.com

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2011 Holiday Shopping Statistics and Trends

Friday, December 23rd, 2011

Is the Holiday Shopping Craze Driving You Crazy? Well, you are not alone. In fact, 73% of consumers do ALL of their holiday shopping between Thanksgiving and Christmas, according to the Deloitte Annual Holiday Survey. It is no wonder that this time of year can be very stressful, especially for those individuals with large families and long wish lists.

Here are some more shopping statistics to help put the whole holiday shopping experience into perspective for you.

In 2010, holiday sales accounted for a staggering $584.3 billion. But don’t let that number fool you; the recent state of the economy has definitely had a negative effect on holiday spending.

Planned holiday budgets have dropped from $1,052 in 2001 to just $646 in 2011, according to an American Research Group telephone survey of 1,100 people. And with budgets shrinking, shoppers are looking to get a little more bang for their buck. In fact, of the 1,100 shoppers surveyed, 53% said they plan to wait until items go on sale this year instead of paying full price. This may be the reason that during “Cyber Week” this year – Black Friday through December 2nd – online retailers experienced three of the four highest spending days in history.

This brings us to our next point; today’s consumers are more tech-savvy than ever, with 37% doing their shopping online (up from 15% in 2001) and 44% using social media to find discounts, read reviews, and check family and friends’ gift lists. But the Internet shopping boom is not the only technological advancement in holiday shopping. 27% of smartphone owners plan to use their phones to help with their holiday shopping.

•      67% will use their smartphone to search for store locations

•      59% will use their smartphone to compare prices

•      46% will use their smartphone to check product availability

Remember, when all is said and done, the holiday season is not about the gifts you give and receive; it is about spending time with family and friends. So don’t let crazy holiday shopping get you down! Be thankful for what you have.

Happy Holidays from everyone here at Observation Baltimore!

If you have any questions, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.  We understand market research!

Follow us on FacebookTwitter and LinkedIn!

Sources:

2011 Christmas Gift Spending Plans Flat American Research Group, Inc.

2011 Holiday Shopping Statistics and Email Marketing Tips GroupMail

Deloitte Annual Holiday Survey: Down Economy? “Bah Humbug!” Deloitte

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