Archive for the ‘Holiday History’ Category

Women’s History Month

Wednesday, March 14th, 2012

Women’s History Month in the United States can be traced back to a week-long celebration of women’s contributions to culture, history, and society.   Organized by the school district of Sonoma, California in 1978, President Jimmy Carter was the first to issue a proclamation declaring the week of March 8 as National Women’s History Week. In 1987, after being petitioned by the National Women’s History Project, Congress passed Pub. L. 100-9, which designated March of that year as Women’s History Month.  Over the next 5 years, Congress passed additional resolutions requesting and authorizing the President to proclaim March of each year as Women’s History Month.   Since 1995 Presidents Clinton, Bush and Obama have each issued a series of annual proclamations designating the month of March as Women’s History Month.

Each year, the National Women’s History Project selects a theme that highlights the achievements of women in specific fields, from medicine and the environment to art and politics.  The theme of Women’s History Month 2012 is “Women’s Education – Women’s Empowerment”

Observation Baltimore is owned by our own accomplished woman, Barbara Gassaway – President, CEO of The Research Group. You can read her latest article, “Me Myself and the ‘I Generation,’” in this month’s Journal of Market Research.

Named one of “Maryland’s Top Business Women” and “Future 50 Companies” by Smart CEO magazine, Barbara has over 15 years of creative market research experience in the health care and consumer industries.   As a seasoned research consultant and RIVA trainer, she is considered by many to be one of the nation’s market research industry leaders.  A loyal client refers to Barbara as the “rock star of moderators.”

The market research specialists at The Research Group & Observation Baltimore can help you innovate through discovery!   click here to learn more!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey.  Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.

We understand market research!

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Sources:

Women’s History Month – About

2012 National Women’s History Month Theme: Women’s Education – Women’s empowerment

Women’s History Month

Journal of Market Research:  What We Can Learn From the Youth Market

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Transition of Saint Valentine

Wednesday, February 8th, 2012

Many theories exist as to the origin of Valentine’s Day. The story supported by a majority of historians goes like this…

In ancient Rome during the reign of Claudius II (aka Claudius the Cruel), the emperor engaged his army in numerous bloody conflicts. As time passed, Claudius found it increasingly difficult to convince men to join his dwindling army. His belief was that Roman men did not want to leave their families and so Claudius’ solution was to make marriage illegal! Single men would then have no emotional ties to prevent them from fighting for Rome.

In response, Saint Valentine began to perform secret marriages in direct defiance of the emperor, Claudius II. When Valentine’s actions were discovered, he was immediately put to death, martyred on February 14th, around 270 AD. Pope Gelasius I later declared this day Valentine’s Day in 496 AD.

Today, the February 14th holiday is a worldwide commemoration of love and affection. Some interesting statistics:

Valentine’s Day Statistics

  • Valentine’s Day spending averages $13.19 billion annually;
  • The average US consumer spends $116.21 on Valentine’s Day;
  • Seventy percent (70% ) of those who celebrate give a card, 49% a telephone call, 48% a gift, 37% a special dinner, 33% give candy, 30% go to a restaurant for a meal, 19% give flowers;
  • One hundred eighty million ($108 million) Valentine’s Day cards are exchanged annually, making Valentine’s Day the second-most popular greeting-card-giving occasion behind Christmas.
  • Hallmark has over 1330 different cards specifically for Valentine’s Day.
  • Nearly 50% of all Valentine’s Day cards are purchased in the week prior to the holiday.
  • Teachers will receive the most Valentine’s Day cards, followed by children, mothers, wives, and then, sweethearts.
  • On average, 196 million roses are produced annually, just for Valentine’s Day.
  • Seventy-three percent (73%) of all flowers are bought by men on Valentine’s Day.
  • Fifteen percent (15%) of U.S. women send themselves flowers on Valentine’s Day.
  • About 3% of pet owners will give Valentine’s Day gifts to their pets.

Cheers to a happy Valentine’s Day!

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If you have questions, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.

We understand market research!

Follow us on FacebookTwitterGoogle+, and LinkedIn!

Sources:

The History of Valentine’s Day History.com

Valentine’s Day Statistics Squidoo.com

Valentine’s Day Facts & Trivia Scribd.com

Valentine’s Day Statistics StaticBrain.com

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The History of Martin Luther King Jr. Day

Friday, January 20th, 2012

On April 4, 1968, the Reverend Martin Luther King Jr. was struck down by an assassin’s bullet. Soon after the civil rights icon’s death, Congressman John Conyers Jr. of Michigan introduced legislation seeking to make Dr. King’s birthday, January 15, a federal holiday. But nothing came to pass.

Even in 1971, after the Southern Christian Leadership Conference – which Dr. King headed until his death – presented Congress with a petition signed by more than 3 million people supporting a federal holiday, nothing happened.

Soon, individual states – including Illinois, Massachusetts and Connecticut – began to pass their own bills proclaiming January 15 a state holiday. But still, no federal holiday.

Then, in 1979, President Jimmy Carter vowed to support the formation of a federal holiday honoring Dr. Martin Luther King Jr., an action that reenergized Coretta Scott King, the widow of the slain civil rights leader. Coretta organized a nationwide lobby to support the bill. Still, the Conyers’ King-holiday bill was defeated in the House (by just 5 votes). But Coretta continued to fight for her late husband, testifying before Congress several times and mobilizing governors, mayors, and city council members across the country to make the passage of a King-holiday bill part of their agenda. But still, no federal holiday.

In 1980, singer Stevie Wonder joined the cause. He and Coretta presented a second petition to Congress, this one containing more than 6 million signatures in support of a federal holiday. Despite strong opposition, both the House and the Senate passed the bill. And on November 2, 1983 – 15 years after Dr. King’s death – President Ronald Reagan signed the King Holiday Bill into law.

“This is not a black holiday; it is a people’s holiday,” said Coretta Scott King.

The first official Dr. Martin Luther King Jr. Day was observed on the third Monday of January 1986. However, it was not until 2000, 17 years after the bill was signed into law, that the last state – South Carolina – signed a bill recognizing Martin Luther King Jr. Day as a paid holiday.

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If you have any questions, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.  We understand market research!

Follow us on FacebookTwitter, Google+, and LinkedIn!

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