Archive for May, 2012

Focus Groups News: Interviewing Focus Group Participants

Tuesday, May 29th, 2012

Week in and week out, you have heard the market research specialists at Observation Baltimore preach about the benefits of focus groups. But you don’t have to take our word for it anymore. Just look at what one of our focus group participants had to say about their experience…

1) What were your thoughts about a focus group before you attended?

“At first I was a little nervous and unsure, because I had never participated in anything like this. Observation Baltimore was really attentive with sending me a confirmation letter outlining the details and also directions to their location. They also called the day before my study to confirm my attendance. Their attentiveness throughout the process made me feel very secure and excited!”

2) What did you like about your research experience?

“I liked that my opinions were heard and that I got paid for it. It was really fun to meet new people and also great to feel as if I contributed towards something—plus I got paid Cash!”

3) Would you recommend participating in focus groups to friends and family?

“Absolutely! I never knew how much thought goes into products or services! To be able to freely express my opinion and contribute to a decision made me feel really good. I’m excited to know I was a part of the research process!”

4) Was it easy to sign-up to do the study?

“It’s so easy and quick! You go to www.observationbaltimore.com/getpaid and sign up. Then you just wait for Observation Baltimore to give you a call to see if you qualify for one of their studies!”

To learn more about Focus Groups, please contact Barbara Gassaway and the market research specialists at Observation Baltimore today by calling 410-332-0400 or click here! And if you think you might be interested in participating in a future focus group, sign up at www.observationbaltimore/getpaid.

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey.

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Motivation: What drives you?

Thursday, May 24th, 2012

A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation.  Some of the ideas covered included:

  • Meaning: It is more motivational to tell people WHY they are doing something or WHY it matters instead of HOW to do it.
  • Rewards: How employees are rewarded is usually more important than the rewards themselves. A 2008 study found that as long as the reward was tied into mechanical tasks, the positive ratio (larger reward:greater performance) worked…but when the task required cognitive skills (even rudimentary skills), a larger reward led to poorer performance, particularly if the work was spread out over time (if/then scenarios).

What motivates you? How do you motivate your staff? Could you be more effective?

Office Motivation Facts and Statistics

  • 55 percent of employees agree or strongly agree that the quality of their company’s recognition efforts impacts their job performance. (Success Performance Solutions)
  • Only 10 percent of employees strongly agree that they are completely satisfied with their company’s employee recognition efforts. (SPS)
  • 70 percent of employees receive verbal praise – the most prevalent form of employee recognition – only 49 percent of them want it; and 21 percent of those who actually want verbal praise still aren’t getting it from their companies. (SPS)

The Importance of Employee Satisfaction and the Profit Chain

  • Employee satisfaction drives loyalty. Employee loyalty drives productivity.
  • Employee productivity drives value.
  • Value drives customer satisfaction.
  • Customer satisfaction drives customer loyalty.
  • Customer loyalty drives profitability and growth.

How do you recognize your employees? Could you improve?

To learn more, please contact Barbara Gassaway and the market research specialists at Observation Baltimore today by calling 410-332-0400 or click here!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey.

We understand market research!

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Sources:
Poll finds Huge Gap in How Employees Are Recognized and How They Want to be Recognized

Baltimore is the Perfect Test Market :: Market Research in Maryland

Friday, May 11th, 2012

Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender.

A good test market is a microcosm of American culture.This is why Baltimore is the perfect market. In addition to a diverse consumer population that resides in the 5 counties surrounding the city, Baltimore is rich with diversity, charmed with history and thriving with economic growth.

Baltimore City Demographic Information General

  • Total Population of 651,154
  • 303,687 Males (46.6% of the population
  • 347,467 Females (53.4%)
  • 205,982 Caucasians (31.6%)
  • 418,951 African Americans (63.4)
  • 9,985 Asian Americans (1.5%)
  • 11,061 Hispanics or Latinos (1.7%)

Family

  • 22.4% of the population is under 18 years of age
  • 11.8% over 65 years of age
  • 65.8% between 18 and 64 years of age
  • 32% of the population is married
  • 257,996 total households
  • Average household size of 2.42
  • Average family size of 3.16
  • 57.4% of homes are family households
  • 26.6% are married-couple family households
  • 42.9% Non-family households

Healthcare

  • 19 Hospitals / health care facilities in Baltimore City
  • Over 5,000 Physicians and surgeons in Baltimore

Higher Education

  • 77.4% of population graduated high school
  • Baltimore City and the surrounding area have 15 major Colleges / universities, both public and private
  • 48,736 enrolled in Baltimore colleges and universities

Business / Professions

  • 12,333 Private business establishments
  • 275,608 Private employment
  • Nearly 3,000 law firms in Baltimore

With Baltimore’s diverse population of consumers, youth, healthcare and business professionals, Baltimore is an ideal location for your next research project.Choose Baltimore…Choose The Research Group!

To find out why large corporation like Chick-fil-a, Spot On Energy™, Virgin Cola, Polaroid, and Disney choose Baltimore as their test market, contact the market research specialists at Observation Baltimore by calling 410-332-0400 or click here today!

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How the Internet is Ruining Your Brain :: Internet Usage Statistics and You

Friday, May 11th, 2012

Did you know that the world’s population spends an average of 35 BILLION hours on the Internet every month? Seems like a lot, doesn’t it? Now I bet you are wondering how computers and Internet usage affect your cognitive brain functions? Well, let’s find out!



Created by: ForensicPsychology.net

What do you think about the information above? Do you agree or disagree? Let us know and comment below!

To learn more about the Internet’s affects on Brain Functions, please contact Barbara Gassaway and the market research specialists at Observation Baltimore today by calling 410-332-0400 or click here! And if you think you might be interested in participating in a future focus group, sign up at www.observationbaltimore/getpaid.

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey.

We understand market research!

Follow us on FacebookTwitterGoogle+, and LinkedIn!