Archive for April, 2011

Observation Baltimore: One of the Top Facilities Worldwide

Friday, April 22nd, 2011

Observation Baltimore, Baltimore’s Premier focus group facility, is consistently rated “One of the Top Facilities Worldwide” by Impulse Survey.

Located at the Research Park on the parameter of University of Maryland’s Baltimore County campus, we are a few miles from both downtown Baltimore and BWI Thurgood Marshall Airport.

Not only does our location offer FREE parking and shuttle service from BWI Airport hotels, we’re reducing our environmental footprint significantly in our brand new GREEN building!

As we grow, please know we genuinely appreciate our relationship with valued clients!  It is this loyalty that has provided these grand opportunities to better serve our industry, and importantly your research studies!

Our facility already offered…

Observation Baltimore’s new facility is next door to the *Nation's #1 "Up & Coming University,"University of Maryland's Baltimore County campus, and offers amenities galore! * US News & World Report.

    • · Free Parking!
    • · Spacious Observing Rooms & Client Lounges!
    • · Non-Tradtional Room Settings!
    • · Close to Downtown Baltimore Attractions!
    • · Central Location Testing for 100 Respondents!
    • · Test Kitchen!
    • · Three miles to BWI Airport!

    And, we added more…

    • · Environmentally Kind!
    • · Free Shuttle from Airport Hotels!
    • · Creativity Focus Suite!
    • · Convenient ~ One mile off I-95!
    • · Commercial-Grade Test Kitchen!
    • · Spacious Client Lounges!
    • · Private Client Offices!
    • · Touch-Down Stations!

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    If you have any questions, contact Observation Baltimore by calling 410-332-0400 or click here today!

    Qualitative Versus Quantitative Market Research

    Thursday, April 14th, 2011

    “April hath put a spirit of youth in everything,” to quote William Shakespeare. With tulips and daffodils peaking and DC’s famous cherry blossoms festival taking place this past weekend, the spirit of spring’s renewal is inevitable and contagious.

    As our own spirit of renewal, we recommit to our continued quest for knowledge and will participate in more industry conferences, seminars, and forums than ever before. We promise to pass along our learning and hope you will join us to strengthen our amazing industry.

    When we revisit Market Research 101, quantitative research is the predominant academic discipline taught, and among many continues to define our industry. A primary premise of quant market research is: “the 4 P’s – Product, Price, Place, and Promotion.” Quant provides invaluable statistical guidance that fuels many market research decisions. As we yearn to understand our clients’ decision drivers, understanding how qualitative is perceived can guide our own marketing and communication paths.

    We have participated in multi-disciplinary industry conferences, seminars, roundtable discussions, and forums, as well as online webinars and subscribed to electronic feeds on industry news. Further, our studies have taken us to and from “The Hill” in Washington, urban and suburban healthcare and focus group facilities, consumer homes on the West Coast – New England to Southern Pan Handle, and beyond. Through all of these adventures, we have observed an exciting trend: increased prominence of, and client dependence on, qualitative research!

    Even among quant presentations, qualitative seems to play a significant role. Qualitative’s prominence in social research is evident, and online qualitative hybrid methodologies are more common. Further, with economy-sensitive research budgets, the use of qualitative is gaining ground as a comparatively less expensive tool of discovery. One fact is certain; clients are deepening their appreciation of our science and, importantly, valuing our professional contributions as critical to knowledgeable decisions.

    Move over quantitative, not step aside. We highly respect and value the quantitative intelligence fueling our qualitative projects and appreciate our partnerships. I must admit that considerable satisfaction is felt, in my humble opinion, that qualitative is finally gaining traction along side a historic quantitative prominence in the market research landscape!

    If you have any questions, contact Observation Baltimore by calling 410-332-0400 or click here today!

    Taking the Next Step in Medical Research, Consumer Research, and Market Research

    Friday, April 1st, 2011

    As a nationally recognized qualitative market research industry leader, Observation Baltimore has made it its mission to provide its customers with premier medical research, consumer research, and market research as well as a revolutionary GREEN focus group facility.

    The new facility was constructed using LEED-certified, renewable and sustainable products, significantly reducing Observation Baltimore’s environmental footprint. The benefits of the new building include:

    •     Breathe cleaner air: Finishes, flooring, and ceiling are constructed of low-impact, renewable materials, and cleaned with non-toxic products

    •     Further, cleaner air surrounds us with LEED certified air handlers

    •     Water coolers and health-infused water dispensers are encouraged over plastic water bottles (available upon request)

    •     Recycle ALL non-biodegradable materials, with recycling receptacles in every room

    •     Printing and copying on 2-sides unless otherwise requested;

    •     Low mercury lighting reduces harmful exposure and is better for the environment

    •     Our building’s energy systems meet the requirements of Energy Performance and Fundamental Refrigerant Management which minimizes energy use and increases energy efficiency

    Observation Baltimore has made it its mission to provide its customers with the most state-of-the-art research and equipment available. In order to take the next step in customer service, Observation Baltimore is starting a new blog to provide you with the most up to date information and news regarding all aspects of the research field. So check back each and every week to see what’s new.

    If you have any questions or want any information regarding medical research, consumer research, and market research, please contact Observation Baltimore by calling 410-332-0400 or click here today!