Attending the East Coast Quirk’s Event? We’d Love to Hear from You!

March 15th, 2017

The East Coast Quirk’s Event is just around the corner. If you are planning to attend, we would love to hear from you.  Our Account Executive, Ryan Ross and Project Manager, Alex Leisawitz will both be in attendance, so be sure to say hello if you see them. SEE THE DETAILS

Here at Observation Baltimore, we understand that the success of your research is directly linked to the quality of your participants. Recognized as one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey, we believe that Experienced Recruiting Makes the Difference. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.

With 3 spacious focus group suites, we are equipped to handle just about any type of project you can think of.  From food and beverage taste tests to website usability testing, clients from across the globe continue to seek out our services for their research needs.

Located 10 minutes from Downtown Baltimore and only six minutes from BWI airport and AMTRAK, clients rave about the convenience of our facility.  To learn more, visit www.observationbaltimore.com.  

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How Baltimore Business Travelers Book Flights

March 8th, 2017
book flights

Many of Baltimore’s residents have boarded a plane to travel to another country.

In a recent survey conducted by Observation Baltimore, seventy-five percent (75%)* of respondents were Baltimore residents who travel internationally for business. That’s a pretty well-traveled population! So, what do worldly Baltimore residents look for when booking a flight?

If you’re not in the thirty-two percent (32%) of residents who travel for business and allow their corporate services to book flights for them, then you’re probably among the larger fifty-three percent (53%) of Baltimore area residents who book their flights directly online.

Rewards Programs

A surprisingly large number of Charm City residents use rewards programs when traveling. Seventy-eight percent (78%) of residents use some kind of rewards program when traveling. The most popular types of program are airline programs, which are preferred by fifty-six percent (56%) of Baltimore residents. Coming up as a close second are hotel rewards programs, which are used by fifty-two percent (52%) of Baltimore residents when traveling. The least popular rewards program is ground travel rewards, such as Amtrak, Greyhound, Enterprise RAC, etc., which are utilized by twenty-one percent (21%) of Baltimore travelers. It should be noted that many travelers from Baltimore use more than one type of travel rewards program.

Baltimore travelers tend to be very good at remembering to take their rewards programs into account when they’re traveling. Thirty-five percent (35%) of Baltimore residents remember their travel rewards most of the time, while thirty-one percent (31%) always remember to use their travel rewards programs. However, satisfaction with rewards programs skew a little lower. Thirty-four percent (34%) of Baltimore residents are overall satisfied with their rewards programs, and thirty percent (30%) are somewhat satisfied.

What Does a Perfect Flight Look Like?

Ah, if only every flight were without delays and distractions. What does your perfect flight look like?

For Baltimore residents who often book flights for business travel, the top complaint is loud talkers, with thirty-five percent (35%) of Baltimore business travelers lamenting the annoyance of loud talkers. The second biggest complaint is the noise made by small children and babies, with twenty-two percent (22%) of travelers complaining of having to deal with noisy children. It seems that for the dedicated worker, the ideal flight would be just as calm and quiet as the workspace.

About Observation Baltimore:

At Observation Baltimore, we understand that the success of your research is directly tied to the quality of your participants. Recognized as one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey, we believe that Experienced Recruiting Makes the Difference. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Just six minutes from BWI airport and AMTRAK, our Baltimore research facility has a great location. Most importantly, we understand market research!

*All data is taken from a 2017 Observation Baltimore survey

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Attending the West Coast Quirk’s Event? We’d Love to Hear from You!

February 15th, 2017

The West Coast Quirk's Event

The West Coast Quirk’s Event is just around the corner. If you are planning to attend, we would love to hear from you.  Our Account Executive, Ryan Ross and Project Manager, Alex Leisawitz will both be in attendance, so be sure to say hello if you see them. SEE THE DETAILS

At Observation Baltimore, we understand that the success of your research is directly tied to the quality of your participants. Recognized as one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey, we believe that Experienced Recruiting Makes the Difference. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services.

With 3 spacious focus group suites, we are equipped to handle just about any type of project you can think of.  From food and beverage taste tests to website usability testing, clients from across the globe continue to seek out our services for their research needs.

Located 10 minutes from Downtown Baltimore and only six minutes from BWI airport and AMTRAK, clients rave about the convenience of our facility.  To learn more, visit www.observationbaltimore.com.  

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Voice of Baltimore: A Day in the Life of a Business Traveler

February 2nd, 2017
business traveler

What is life like for people who travel for business?

If you live in Baltimore, then there’s a one in three chance that you occasionally board a plane or train to travel long distances for work. Thirty-four percent (34%) of Baltimore workers travel for business. So, what’s it like to fly to a far-off place just for work? Read the rest of this entry »

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Voice of Baltimore: What are Your New Year’s Resolutions?

January 4th, 2017
New Year's resolutions

The new year is a time for celebration! It’s also a time for setting resolutions. What resolutions did you set this year?

Do you set a New Year’s Resolution every year? If you do, then you share a trait with fifty-four percent (54%) of Baltimore Area residents. If you don’t set a resolution, no need to worry, you’re in the company of the remaining forty-six percent (46%) who kick their legs up and say “Eh, I’m good. Maybe next year!” Read the rest of this entry »

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More Baltimore Consumers are Opting for Online Shopping

December 14th, 2016
hands holding credit card while online shopping on laptop

Shopping online is a popular way for Baltimoreans to find their holiday gifts.

Over the past few years, we’ve seen a rising trend in online shopping. Shopping online is an easy and convenient alternative to packed stores. Some consumers prefer the excitement and experience of visiting a store in person, which is why brick-and-mortar stores still have huge crowds on Black Friday. But many consumers are finding that they prefer to sit down at their laptop with a cup of coffee and click through a few Cyber Monday deals instead. Here’s how online shopping destinations stack up. Observation Baltimore surveyed 1,200 Baltimore Area residents to find out how online shopping destinations stack up. Read the rest of this entry »

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Voice of Baltimore: 2016 Holiday Shopping Trends

December 7th, 2016
2016 holiday shopping trends

Shoppers are visiting brick-and-mortar stores and online stores alike.

It seems that every holiday season, there are a few gifts that rise to popularity. Last year, the hoverboard was the big sensation. What are Baltimore area residents buying this year? And how do they prefer to purchase their holiday gifts? Read the rest of this entry »

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How to Conduct a Mock Jury

November 30th, 2016
judge gavel for mock jury

A mock jury helps lawyers fine tune their arguments for important trials by gauging the reaction of the mock jurors.

Lawyers can spend months preparing for a big trial. After completing research and putting together arguments, lawyers often use a mock jury to get a feel for the potential outcome of the trial. By testing their arguments with a mock jury, also known as a mock trial, lawyers can change or fine tune these arguments as needed based on the juries’ response. This allows them to be better prepared for the actual trial and more likely to receive a judgment or verdict in their favor. Mock trials are often used in preparation for high-profile criminal cases and civil cases with substantial amounts of money at stake. Read the rest of this entry »

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Thanksgiving Trends of 2016

November 21st, 2016

Thanksgiving is fast approaching and Americans are getting ready to enjoy this quintessentially American holiday with food, friends, and family. As a market research firm, we wanted to find out how Americans will be celebrating and we couldn’t help but look into the Thanksgiving trends of 2016.

thanksgiving trends

Here are some of the Thanksgiving trends you can expect this year.

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Digital Marketing Basics: The Best Times to Post on Social Media

November 9th, 2016

While social media marketing has become an important way for advertisers to connect with their target audience, not all platforms are created equally. As we discussed in last week’s blog, users tend to engage with platforms differently and certain sites are more popular for specific users, so it’s important to craft a digital marketing plan that builds off of the strengths of each platform. In addition to how users engage with each platform, social media sites also have their own times and days of the week when their users are most engaged and responsive. To make the most of your marketing, you’ll need to be sure that you’re posting when your target audience is most likely to see your content.

digital marketing

Choosing the right times to post your content is crucial to the success of your digital marketing success.

Read the rest of this entry »

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